Freelancer profile translated to English.

Description

(English below)

With over 5 years of experience in B2B digital marketing, particularly in Tech and SaaS companies, I support marketing teams as reinforcements to help them with operational tasks and accelerate their communication projects.

As a specialist in writing and SEO, I create blog posts, newsletters, white papers, and email campaigns adapted to B2B challenges.

I also work on social media communication, especially LinkedIn, by developing impactful editorial strategies. My expertise also covers translation and localization into French, English, Spanish, and German, ensuring fluid and impactful content to reach an international audience.

Need to strengthen your marketing team with a content marketing expert? Let's discuss your project!

English:

With over 5 years of experience in B2B digital marketing—especially in Tech and SaaS—I support marketing teams by stepping in as an extra set of hands to help accelerate content and communication projects.

I specialize in SEO-optimized writing for B2B audiences, including blog posts, newsletters, white papers, and email campaigns that align with your business goals.

I also help brands build a strong presence on social media—especially LinkedIn—by crafting sharp editorial strategies. My expertise extends to multilingual content creation, translation, and localization (French, English, Spanish, and German), ensuring your message resonates across markets.

Need to strengthen your marketing team with a flexible, experienced content marketer? Let’s connect and talk about your goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Expensya
Communication and Content Manager
May 2021 - December 2023 (2 years and 8 months)
Paris, France
Multilingual Content Strategy: Creation of SEO-optimized blog posts, case studies, white papers, and webinars, aligned with persona needs to enrich the customer experience.
Regional Marketing Campaign Management: Development and execution of multilingual campaigns (FRA, EN, ESP, DACH) to promote initiatives, maximizing engagement and reach in each region.
Strategic Event Organization: Coordination of the annual event agenda (12 events/year), with active on-site moderation to strengthen customer loyalty and generate qualified leads.
Marketing Automation, Nurturing, and Sales Enablement: Optimization of the customer journey through nurturing strategies and marketing automation tools, providing targeted resources to sales teams to improve commercial efficiency.
Performance Monitoring and Analysis: Measurement of KPIs via HubSpot and Marketo, ensuring optimal ROI and rigorous management of budgets allocated for events and campaigns.
Medius
Field Marketing Manager
January 2024 - Today (2 years and 5 months)
Brand Implementation: Launch of a new brand in the French market following an acquisition, aiming to strengthen presence and awareness.
B2B Marketing Campaign Management: Planning, execution, and performance tracking to maximize ROI, with 80% of efforts dedicated to new lead generation.
Digital Optimization: Collaboration with the digital team to improve PPC and SEO programs.
Content Creation and Syndication: Development of targeted content and syndication to meet persona needs throughout the customer journey.
Event Organization: Management of events and webinars to generate leads and drive revenue growth, while dedicating 20% of time to customer-oriented projects for upsell and cross-sell.
Performance Analysis: Tracking campaign results and communicating insights to stakeholders.