Freelancer profile translated to English.
Back to original languageAbout Reka
+5 years of experience in digital acquisition and performance management in international environments. I help companies optimize their Paid Media levers (Google Ads, Meta Ads, LinkedIn Ads) and analyze their business KPIs to generate measurable and scalable growth.
After several years in employment, I am launching as a freelancer to put my expertise at the service of ambitious projects — with responsiveness, transparency, and a true performance culture.
Open to any international growth project: expansion strategy in new markets, content translation and localization, website management for small brands looking to expand internationally. Whether you are a startup or an SME, I adapt to your needs and your pace.
English
Native or bilingual
French
Fluent
German
Native or bilingual
Can work on-site
Paris 11e Arrondissement (up to 50km)
Experience
- Plum LivingGrowth Manager (DACH & UK)E-COMMERCEJuly 2022 - July 2025 (3 years)Paris, FranceDigital performance management & cross-functional coordinationDigital marketing performance management across several European markets (DACH, UK)Structuring, optimization, and monitoring of Google Ads & Meta Ads campaigns (audiences, messages, landing pages, budgets, ROI)Analysis of business KPIs: traffic, conversion, CAC, ROAS, and contribution to revenueImplementation and maintenance of Excel reporting and performance dashboards for activity monitoringCoordination of cross-functional projects between marketing, sales, operations, and external partnersKey results:Responsibility for the German market → €2M annual revenueLaunch and structuring of the UK market → €500K annual revenue
- WinglyTraffic Manager DACHTRAVEL AND TOURISMSeptember 2020 - September 2022 (2 years)Paris, FranceComplete management of paid acquisition channels for the German market(Google, Meta, Bing, Criteo)Performance tracking and creation of management dashboardsContinuous campaign optimization based on data analysisOnsite & Offsite SEOParticipation in awareness projects: TV and digital display campaigns
- LANCOM Systems GmbHProduct Marketing Associate - Fixed-term contractJuly 2019 - January 2020 (6 months)52 Aachen, GermanyDefinition of the roadmap for launching new productsCreation of marketing content in German and English (SEO)Monitoring of digital KPIsWebsite usability optimization: user testing and new features
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Education
- MSc in Digital Marketing & Data Scienceemlyon business school2020
- Master in Technical SociologyRWTH Aachen University2018