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Nathalie RubrechtNR

Nathalie Rubrecht

Multilingual Operational Marketing | FR · DE · EN

€350/day
Metz, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nathalie

I handle operational marketing for industrial SMEs — from content strategy to execution — in French, English and German.

After 10 years at Kubota and AGCO (Massey Ferguson), I work independently across areas usually split between multiple roles: SEO, e-commerce, content marketing, and sales support.

My goal:**Structure, produce, and deploy coherent marketing across multiple markets without multiplying internal resources.**

What I do concretely:
Content & SEO
∙ Product sheet writing and optimization (SEO & conversion)
∙ Multilingual web writing EN · FR · DE
∙ On-page SEO and editorial optimization

E-commerce & Sales Support
∙ Landing pages, catalogs, and sales materials
∙ Content integration on WordPress, Magento, and Intershop

Multichannel Marketing
∙ B2B & B2C Emailings / Newsletters
∙ Social media content
∙ Multilingual editorial management

Preferred Sectors
Agricultural machinery · Green spaces · Public works

Available for one-off assignments or long-term collaborations, depending on your needs and internal organization.

ENGLISH

I handle operational marketing for industrial SMEs — from content strategy to execution — in French, English and German.

After 10 years at Kubota and AGCO (Massey Ferguson), I work independently across areas usually split between multiple roles: SEO, e-commerce, content marketing and sales support — across multiple markets simultaneously.

Content & SEO · Product content, multilingual web writing, on-page SEO
E-commerce & sales · Landing pages, catalogues, WordPress / Magento / Intershop
Multichannel · Email campaigns, social media, editorial coordination

Sectors: agricultural machinery · green spaces · public works

Available for one-off or ongoing missions.
  • French

    Native or bilingual

  • German

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Kubota Europe
    Digital Marketing Specialist
    May 2024 - Today (2 years and 3 months)
    Thionville, France
    Development and deployment of B2B & B2C marketing strategy for the eCommerce parts marketplace (France, UK, Germany): content campaigns, emailings, social media, and newsletters.

    Creation of communication materials, UX optimization in collaboration with product teams, and SEO optimization (SEMrush, Google Analytics, Google Search Console).

    Onboarding of resellers via webinars and international trade shows (Bauma, Agritechnica).
    SEO Writing Branding Content Marketing Digital Communication Project Management
  • AGCO SAS
    eCommerce & Digital Content Manager
    February 2021 - April 2023 (2 years and 2 months)
    Maizières-lès-Metz, France
    Management of digital content and B2B & B2C commercial activities for the online parts eCommerce site. Execution of marketing campaigns, website updates, creation of tutorials and video content.
    Content Writing Content Marketing Digital Communication Web Writing Emailing
  • MASSEY FERGUSON
    Merchandising & Brand Product Manager
    RETAIL (SMALL BUSINESS)
    February 2019 - February 2021 (2 years)
    Maizières-lès-Metz, France
    Management and development of the full range of Massey Ferguson derivative products for Europe.
    Creation of the annual catalog, management of the B2C website and social networks, presence at international trade shows (SIMA, Agritechnica).
    Branding Project Management Social Media Content Creation Website Management

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Education

  • Technical Sales Diploma
    IUT de Metz
    2007
  • Baccalauréat and Abitur
    Lycée Jean de Pange
    2004
    Baccalauréat mention bien + Abitur

Skill set

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