About Nathalie
French
Native or bilingual
German
Native or bilingual
English
Native or bilingual
Experience
- Kubota EuropeDigital Marketing SpecialistMay 2024 - Today (2 years and 3 months)Thionville, FranceDevelopment and deployment of B2B & B2C marketing strategy for the eCommerce parts marketplace (France, UK, Germany): content campaigns, emailings, social media, and newsletters.Creation of communication materials, UX optimization in collaboration with product teams, and SEO optimization (SEMrush, Google Analytics, Google Search Console).Onboarding of resellers via webinars and international trade shows (Bauma, Agritechnica).
- AGCO SASeCommerce & Digital Content ManagerFebruary 2021 - April 2023 (2 years and 2 months)Maizières-lès-Metz, FranceManagement of digital content and B2B & B2C commercial activities for the online parts eCommerce site. Execution of marketing campaigns, website updates, creation of tutorials and video content.
- MASSEY FERGUSONMerchandising & Brand Product ManagerRETAIL (SMALL BUSINESS)February 2019 - February 2021 (2 years)Maizières-lès-Metz, FranceManagement and development of the full range of Massey Ferguson derivative products for Europe.Creation of the annual catalog, management of the B2C website and social networks, presence at international trade shows (SIMA, Agritechnica).
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Education
- Technical Sales DiplomaIUT de Metz2007
- Baccalauréat and AbiturLycée Jean de Pange2004Baccalauréat mention bien + Abitur