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Malte StegnerMS

Malte Stegner

Public Relations Manager / Copywriter / Press Relations

€500/day
München, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Malte

My name is Malte Stegner, I am 35 years old and your freelance copywriter if you value precise wording and a high level of language proficiency.
I studied Political Science and Communication Studies and completed a one-year further training course at the Chamber of Industry and Commerce to become an expert in corporate communications. I know the impact of well-thought-out communication.

My passion has always been communication and the tool of language. As a freelancer, I write (almost) anything for you. From concise press releases to newsletters, as well as website, marketing, and informational texts. It is particularly important to me to discuss your needs and requirements for collaboration and text production in an initial meeting. Here we will determine which target audience the text should address and what background information is necessary so that you achieve the desired attention with the work.

In the past, I have written for communication projects, website texts, and press releases for the motorsport sector of Mercedes-Benz, among others, and placed events for the Swiss media company tamedia through active press relations.

I would be happy to support you in creating the following formats, among others:

- Press releases
- Newsletters
- Marketing and website texts
- Product descriptions
- Event communication
- Position statements
- Texts for entire brochures
- Accompanying communication for product launches
- Text corrections
- And much more.

If your desired text category was not listed, please feel free to contact me. I will also find a reliable solution for many other questions.

For my texts, I like to work according to the following scheme:

- Thematic coordination with you
- Target group definition
- My suggestions on which text formats are suitable
- If necessary: active procurement of quotes and their approval for the text
- Delivery of the product within the agreed timeframe
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Handwerkskammer für München und Oberbayern
    Marketing and External Communications Officer
    July 2023 - Today (3 years and 1 month)
    Munich, Germany

    • Leadership of projects in external communications for the Chamber of Crafts for Munich and Upper Bavaria
    • Responsibility for the implementation of the Bavaria-wide "Macher gesucht" (Creators Wanted) youth campaign
    • Agency management
    • Conception and production of various video formats in craft marketing
  • Die Agentour Gmbh
    Project Manager Marketing / PR / Communications
    March 2022 - December 2022 (9 months)
    Munich, BY, Germany

    • Management and team leadership of 6 employees and 2 freelancers
    • Project management for the contract communication of a major motorsport client
    • Main point of contact for the agency's relevant clients
    • On-site presence and project management at major motorsport events
    • Optimization of the client's own social media presence on Facebook, Instagram, and Twitter
    • Optimization / strategic consulting for the client's press and PR work
    • Budget responsibility for the entire project and all project-related billing
    • Complete organization of (among others) digital press conferences and their moderation
    • Support of journalists with media inquiries concerning the client
    • Text production for websites and marketing materials
    • Development of new communication formats for clients
  • Die Agentour Gmbh
    Project Manager Marketing / PR / Communications
    March 2022 - December 2022 (9 months)
    Munich, Germany

    • Management and team leadership of 6 employees and 2 freelancers
    • Project management for the contract communication of a major motorsport client
    • Main point of contact for the agency's relevant clients
    • On-site presence and project management at major motorsport events
    • Optimization of the client's own social media presence on Facebook, Instagram, and Twitter
    • Optimization / strategic consulting for the client's press and PR work
    • Budget responsibility for the entire project and all project-related billing
    • Complete organization of (among others) digital press conferences and their moderation
    • Support of journalists with media inquiries concerning the client
    • Text production for websites and marketing materials
    • Development of new communication formats for clients

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Education

  • Master of Arts
    University of Zurich | University of Zurich
    2017
    Master of Arts (M.A.) Sozialwissenschaften (Politikwissenschaft), Politikwissenschaft
  • Bachelor of Arts (B.A.), Social Sciences (Political Science and Communication Studies), Political Science and Journalism / Communication Studies
    University of Zurich | University of Zurich
    2015
    Bachelor of Arts (B.A.), Sozialwissenschaften (Politikwissenschaft und Kommunikationswissenschaft), Politikwissenschaft und Publizistik / Kommunikationswissenschaft

Skill set

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