About Lina
- Creation and management of web content
- Product catalog management
- Creation and programming of newsletters, push notifications, and SMS
- Writing and proofreading technical data sheets
- Creation of flyers, brochures, and catalogs
- Image processing
- Blog management
- Social media management
- French > German translations (idiomatic and adapted to the German-speaking market)
- German writing
- Correction and stylistic optimization
- Proofreading of AI-generated texts
- Ex.: articles, blogs, flyers, technical data sheets, subtitles
- Audio recording in native German
- Various administrative tasks
- Back-office and CMS
- Data entry and database updates
- Filing of documents, folders, and images
- Email management
- Customer communication
- Agenda and scheduling management
- Meeting organization
- Travel, trip, and event organization
- Microsoft Office, Google Suite, Canva, Dartagnan, Emarsys, Eulerian, Power BI, Jira, Mixpanel, Wordpress, Orchestra
- I am motivated to master new tools and I quickly learn to use your internal tools!
- Organization, rigor, and versatility
- Efficiency and pride in a job well done
- Discretion and reliability
- Quick reaction and smooth communication
- Attentive listening to client needs
French
Native or bilingual
German
Native or bilingual
English
Conversational
Experience
- Vente-unique.comHead of E-Marketing DACH PoleE-COMMERCEMarch 2025 - November 2025 (8 months)Le Pré-Saint-Gervais, FranceManagement of the DACH product pole(Germany/Austria/Switzerland):- Coordination of e-commerce projects and campaigns: responsible for the e-commerce strategy for DACH markets to ensure their growth- Management of CRM and customer loyalty strategy, developing omnichannel campaigns (emailing, SMS, push notifications, A/B testing, social media)- Collaboration with external service providers for lead generation- Definition of the annual roadmap and monitoring of its implementation- Analysis of commercial performance and implementation of targeted action plans- Implementation of new services and features- Development and optimization of pricing strategy**Management**:- Supervision and monitoring of 2 employees (permanent contract) with a focus on achieving objectives, skill development, and optimization of work processes- Leading weekly meetings with information sharing and operational priority management- Initial training of new employees- Quarterly and annual evaluationsReferent for delivery, legal, and payment(all countries):- Leading monthly meetings with associated teams and writing minutes- Monitoring and steering of ongoing projects- Creation of Jira tickets and testing before implementation- Main point of contact between the international product team and other relevant departments
- Vente-unique.comE-Marketing Project Manager Germany/AustriaE-COMMERCESeptember 2023 - February 2025 (1 year and 5 months)Le Pré-Saint-Gervais, FranceManagement of operational marketing and management of the German and Austrian websites- Implementation of promotional operations- Preparation and monitoring of creative briefs for the graphic studio- Creation, SEO optimization, and updating of product catalogs- Creation and online publication of product sheets- Internal translations and coordination of translations by a translation agency- Management of pricing policyCRM and Acquisition- Engagement of subscriber bases through email campaigns- Development and programming of email campaigns (commercial newsletters and targeted emails)- Development and programming of push notifications- Implementation and monitoring of lead collectionCompetitive intelligence and website/sales analysis- Sales reporting and analysis- Competitive and commercial intelligence in the German market- Proposal of action plans to achieve objectivesSocial Media Management- Post publication (Facebook) and board creation (Pinterest)- KPI monitoring
- VeepeeE-commerce Content Manager Travel (Germany/Austria)E-COMMERCEOctober 2019 - August 2023 (3 years and 10 months)Saint-Denis, FranceCreation & management of travel flash sales for the German-speaking market- Creation of 6 to 8 flash sales per month- Responsible for the quality and success of each sale, ensuring deadlines are met- Definition of the marketing strategy for each operation- Creation of creative briefs- Product catalog management (ranking, visuals, descriptions, etc.)- Contact with various brands (obtaining marketing brief, descriptive and creative elements)- Coordination of various internal departments (purchasing, graphic design, IT, legal, customer relations, etc.)- KPI analysis and continuous improvement of processes and tools
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Education
- Master: Franco-German Studies: Cross-border Communication and CooperationUniversities of Lorraine, Saarland & Luxembourg2012Master of Arts (M.A.)
- Bachelor: Franco-German Studies (Modern Literature / German LLCE/LEA)Paris-Sorbonne University IV & University of Bonn2009Bachelor of Arts (B.A.)