Freelancer profile translated to English.
Back to original languageAbout Lena Marie
Hello and good day from the French Riviera - I'm Lena!
ME IN A NUTSHELL:
- Northern child from Hamburg, Social Native, Storyteller, #coffeelover & #fashionaddict
- Dynamic, goal-oriented, creative mind, hands-on mentality
- BA in Fashion & Design Management, specializing in Marketing
- Subsequently gained extensive professional experience as a Social Media Specialist and Marketing Manager in the German and Swiss coffee scene.
- International Operational Product Manager and Translator (FR-ENG-DE) in the luxury segment for a French Skincare & Make-up Brand in Monaco: 360° online + offline promotions and PR activities
- Currently: Freelance + Marketing & Social Media Manager for a French consulting start-up in the high-end beverage sector
MY CONCLUSION from all this?
-> Target group-oriented content & storytelling is key!
-> "Garbage in, garbage out" = Without a clearly defined strategy and precise briefing, this won't work.
START-UP or SMALL TO MEDIUM-SIZED ENTERPRISE?
-> HOW I CAN SUPPORT YOU AND YOUR TEAM:
- Development of a solid Social Media & Content Strategy for Instagram, Facebook, and LinkedIn, followed by translation into a performance-boosting editorial plan
- Creation of a Visual ID if one doesn't exist yet
- Feed planning & Post, Reel, and Story creation (image/video material + caption)
- The Côte d'Azur offers fantastic locations for product shootings. I'm happy to grab my camera for you! From experience, this works particularly well with jewelry, fashion, and accessories ;)
- Community Management
- Consulting on Influencer Activation
- Reporting
Still have questions? I'll answer them with pleasure!
I look forward to your inquiry!
See you soon & à bientôt,
Lena
German
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Victor Delpierre ConsultingMarketing ManagerRESTAURANTS AND FOOD SERVICEJanuary 2022 - Today (4 years and 5 months)Nice, France
- Just RoccaSocial Media ManagerFASHION AND COSMETICSJuly 2021 - June 2022 (11 months)Nice, France
- EISENBERG ParisInternational Operational Product Manager - Trade MarketingLUXURY GOODSJanuary 2020 - September 2021 (1 year and 8 months)Monaco, Monaco
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Education
- BA Fashion & Design ManagementAkademie Mode und Design Hamburg2018"The degree was constructed to give a holistic understanding of the fashion and design industry. Not only including classical courses such as fashion and design history, clothing technology and marketing but rather putting the focus on innovation, sustainability and trend forecasting. Projects included a conceptualised brand development plan for an environmentally friendly company, reports on the psychological aspect of fashion and luxury goods as part of behavioral economics. The degree also included courses in mathematics, copyright law, management, economics, international management and entrepreneurship." (Bekleidungs- und Textiltechnologie, Beschaffung, Interkulturelles und Internationales Management, Personalführung, Qualitätsmanagement, Umwelt- und Sozialmanagement, Unternehmensführung, Visuelle Kommunikation, Marketing und klassische Betriebswirtschaft)
Certifications
- Communication Strategy for Social NetworksDomestika2022
- Agorapulse Certification CourseAgorapulse Academy2021