Freelancer profile translated to English.
Back to original languageAbout Kristin
I am Kristin, a UX and marketing specialist with over 6 years of experience, including 3 years in the German market as a marketing specialist for HTH and MARINA, leaders in the water treatment sector.
I help brands create high-performing e-commerce experiences, particularly on Amazon and Shopify, through a user-centric approach focused on clarity and conversion.
Key Skills
- Amazon Brandstore creation and optimization
- Redesign and creation of product visuals (infographics, lifestyle, comparisons)
- SEO Optimization (Amazon, Shopify)
- E-commerce strategy and user journey improvement
- Shopify e-shop creation
- Social media strategy and content creation
- Product page optimization for Amazon and online stores
Results Achieved
- Significant growth in Amazon revenue in the first year (+100%)
- Doubled performance after SEO + product visuals optimization
- Notable improvement in conversion rates across several categories
- Complete structuring of a high-performing Brandstore
- Increased organic visibility on Amazon
My Approach
A premium, clear, and modern style, with a strong sensibility for fashion, decor, and lifestyle.
My goal: to create product pages and Brandstores that showcase your products, reassure your customers, and improve your conversions.
If you want to optimize your Amazon presence, professionalize your visuals, or improve the user experience of your online store, I can assist you.
German
Native or bilingual
English
Fluent
French
Native or bilingual
Can work on-site
Grasse (up to 30km)
Experience
- Your PassionFounder & Creative DirectorE-COMMERCEApril 2026 - Today (4 months)Alpes-Maritimes, FranceI have always been driven by one idea: people deserve better — better quality, better advice, better experiences.This conviction led me to create three brands:• Your Passion Fashion— basics made in Europe, individually selected from boutiques• Your Passion Marketing— strategic support for hotel and e-commerce site owners• Your Passion Home— sharing my experience in renovation and decorationMy experience in hospitality, e-commerce, UX, and content strategy allows me to create high-end, thoughtful, and human experiences.Focus on Xperience
- SolenisDACH marketing specialist - Pool SolutionsCHEMICALNovember 2022 - March 2026 (3 years and 4 months)Creation and execution of an e-commerce strategy:- Amazon (creation and management: Brandstore, Vendor Account + Amazon Ads)- Creation and management of the online store (Shopify, B2B)- UX analysis + adaptation in the Brandstore/online storeCreation and implementation of the online strategy:- Social Media (content management, social ads creation, influencer agency supervision)- Google (SEO agency supervision)- Content management on the Pool Solutions brand websites- UX analysis + adaptationAdaptation of the tradeshow strategy:- Choice of tradeshows- Creation of exhibition concepts- Design creation supervision- Stand animation management
- bnetworkProject ManagerTRAVEL AND TOURISMJuly 2021 - November 2022 (1 year and 4 months)Cannes, FranceHotel department project monitoring > quota and rate contraction > billing monitoring > room pricing advice > market research > technical assistance in interface usage
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Recommendations
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Education
- MBA Communication and MarketingComnicia Online Business School
- Bachelor of Science - EconomicsTechnische Hochschule Brandenburg2020Spécialisation Service Marketing (tourisme et banque)