Imme P.

- Management of the website www.essilor.ch and its development

- Social media strategy and content strategy

- Implementation of national digital campaigns (brand awareness, drive-to-store, loyalty)

- Specialist in B2B and B2C communication

- B2B Newsletter (Mailchimp)

- Reporting and KPI monitoring

- B2C and B2B communication specialist

- Preparation of visuals in Indesign, Photoshop, Canva

- Implementation of reporting, tools (social media: Hootsuites, tweetdeck, canva, etc.)

- Trilingual German - French - English

Responsible for writing, coordinating, and printing marketing and communication materials (brochures, posters, flyers, corporate brochures, etc.). Management of online communication and marketing channels (websites, social networks). Coordination of marketing materials for different markets (Europe).

Planning, implementation, monitoring, and adaptation of various communication methods. Coordination of the development of promotional materials and direct mailing campaigns (quotes, translation, graphic design, printing, writing, planning, budget) taking into account international constraints. Coordination of the distribution of reference and resource materials for the company through appropriate channels (Mailings, Brochures, Posters, and Flyers). Analysis of weekly reports. Participation in the implementation of communication campaigns on websites and social networks (Facebook, Instagram).