Freelancer profile translated to English.
Back to original languageAbout Géraldine
Géraldine Selva – Visual innovation for brand performance.
With a background as an international executive and expertise as a Webmaster (Master's degree level), I now merge business strategy with cutting-edge creation. I support brands (Luxury, Tech, Cosmetics) in defining their visual and digital identity through a unique Hybrid approach.
My added value: Art Direction enhanced by AI (Pre-viz) I don't just design websites; I create universes. As a Model & Art Director, I use Generative AI to prototype your campaigns (Pre-visualization). This allows for validation of your aesthetic concepts, lighting, and styling before studio production, ensuring absolute consistency and optimized budgets.
My Areas of Expertise:
Art Direction & Image: Visual universe design, hybrid shooting (real/AI compositing), and professional modeling.
Digital Strategy & E-commerce: Expert webmastering, UX/UI Design, and organic growth management (deployment in over 80 countries).
Branding & 360° Communication: Storytelling, logo creation, print/digital materials, and brand image management.
Multilingual & International Expertise: Strategic adaptation and writing in English (US/UK), Spanish, Chinese, Japanese, and Korean.
An artistic synergy for business: My experience as a choreographer and model (Elite Parker) gives me a unique mastery of movement, posing, and aesthetics. Whether for a premium e-commerce site redesign or a breakthrough advertising campaign, I bring a global vision: creative, technical, and profitable.
English
Fluent
French
Native or bilingual
Can work on-site
Nantes (up to 50km), Paris (up to 100km)
Experience
- Alley-oop & LaladollzArt Director & Marketing ConsultantLUXURY GOODSFebruary 2023 - Today (3 years and 5 months)Nantes, FranceInternational Expertise & Strategic Localization"Image and words for your global deployment."Because a luxury brand or tech innovation is not exported the same way to Seoul, Tokyo, or New York, I offer Premium Localization where Art Direction and Linguistic Precision merge.As a guarantor of your identity across borders, I combine my expertise as a Webmaster (Master's degree) and Art Director to practice transcreation. I adapt your visual concepts (AI Pre-viz) and messages to maintain their prestige and emotional impact in each market.My Pillars of Intervention:Brand Transcreation & AD: Cultural adaptation coordination. I ensure your visuals and creative concepts resonate with local aesthetic codes (Asia, USA, Europe).E-commerce & Luxury Copywriting: Slogan and storytelling creation-writing. Optimization for conversion (UX/UI) and SEO, without compromising on tone elegance.360° Multilingual Localization: Translation and technical deployment of your interfaces (Shopify, WordPress, Wix). A perfect symbiosis between design and text.Audiovisual Adaptation: Strategic subtitling for your social media and corporate platforms.A Proven Global VisionMy expertise is field-tested: by managing projects that reached 80 countries, I've developed rare agility in decoding global trends and cross-cultural emotional triggers.Languages Mastered:English-speaking: English (UK/US).Asia: Chinese (Mandarin), Japanese, Korean, Indonesian.Europe & LATAM: German, Spanish (including Argentine nuances).Why Choose Me? By centralizing visual creation (AI/AD) and linguistic strategy, I offer maximum responsiveness and reduced coordination costs. Your brand speaks with one voice, everywhere in the world.
- Alley-oop & LaladollzFashion Collection Creator: Streetwear, Board Apparel, Kids.FASHION AND COSMETICSApril 2015 - Today (11 years and 3 months)Nantes, FranceFashion Art Direction & Concept Design (Kids & Streetwear)"From creative heritage to visual innovation: 2000 exclusive designs for your future collections."Specializing in Kids, Streetwear, and Lifestyle, I help brands and startups create collections with strong identities. My expertise is based on an exclusive catalog of over 2000 original pieces (down jackets, sweatshirts, denim, boards) which I now offer for ambitious projects.My Hybrid Design Offer:AI Pre-visualization & Prototyping: I use artificial intelligence to reinterpret my fashion concepts and instantly adapt them to your brand DNA. This allows for visualizing entire collections (fabrics, cuts, volumes) before physical prototypes are even launched.Collection Direction & Branding: Creation of coherent universes combining graphics, styling, and storytelling. I don't just create a product, but a visual experience ready for the international market.Creative Heritage & Confidentiality: Privileged access to a database of original designs, ensuring originality and exclusivity for your capsules or range renewals.Why is this collaboration unique?By merging my experience as a Model/AD and my mastery of AI tools, I offer you ultra-fast and ultra-precise creation capabilities. I transform your ideas into high-fidelity visuals for your catalogs, lookbooks, or investor presentations, while maintaining absolute confidentiality.
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Education
- Graphic designer training: Photoshop, Illustrator, IndesignNantes2008Cette formation nous a permis d'être autonome dans un premier temps et nous proposons maintenant nos compétences.
Certifications
- EF SET Certificate, Level B2.EF SET2020
- Business Creation Training - Cultural Enterprise.BG Ouest1999