Eric Ruch

Creation of a list of German keywords categorized from an existing mind map

Analysis of the client's platform visibility by semantic territory

Editorial audit of content and competitors by semantic territory

Identification of existing content to be rewritten or leveraged

Analysis of competitor content, formats, and visuals

Preparation of a prioritization matrix for an Editorial committee with the list of content to be created and optimized.

For 3 years, I was in charge of communications for this company in French-speaking countries.

I primarily worked on natural site referencing and the development of Ads (Adwords) to maximize the company's visibility and increase the number of qualified prospect inquiries.

Throughout my contract, I liaised with management and the sales team. My work required proactivity, analysis, and creativity.

I worked with the following tools: Google Ads, Wordpress, SemRush, and Sistrix.