About Elke
- Deployment of international strategy and communication
- Project, budget, team management
- International communication coordination
- Adaptations in German
- Ability to navigate a multicultural environment of rapid change.
- Adaptable, open-minded, autonomous, curious, rigorous, organized.
- Proficiency in Excel, Powerpoint, Word, Adobe Photoshop CS6.
- More than 20 years of experience in agency management of major accounts / key accounts * Reference clients IBM, Air France, Nestlé, American Express, BAT, McCain ...
- Fast track development, pack design, global brand strategy development, integrated advertising campaigns for large and small budgets, campaigns via automated marketing tools, 1-2-1 tailor-made communications, digital activation and CRM programs, Websites, Newsletters, etc.
German
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Experience
- Brand AdvocateInternational Sales ManagerCONSULTING AND AUDITSMarch 2015 - December 2017 (2 years and 10 months)Neuilly-sur-Seine, FranceMcCain Europe – Animate the digital brand strategy and CRM around the Consumer Club. Management of partnerships, social media, websites.
- Geometry Global - Groupe WPPBrand ManagerCONSULTING AND AUDITSOctober 2014 - February 2015 (5 months)Paris, FranceCoca Cola Budget: Worldwide Shopper marketing manifest.Alcatel European digital and event launch of the IDOL 3 Alcatel OneTouch Smartphone.
- Sensio Grey - Groupe WPPFrance Sales DirectorCONSULTING AND AUDITSMarch 2014 - September 2014 (7 months)Paris, FranceHSBC CMB B2B. B2B digital marketing strategy for the French market and their media partnerships. Gillette B2C Adapt Gillette “Precisions” campaigns to local constraints.
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Education
- MA in Applied European StudiesLondon Southbank University1992
- Management and EconomicsFH Mainz1990