You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Ekaterina Rakovitsa HeiliER

Ekaterina Rakovitsa Heili

Digital Marketing & Localization EN ⇄ FR ⇄ DE ⇄ RU

€350/day
Strasbourg, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Ekaterina

Do you want to develop your online presence, clarify your digital strategy, or adapt your communication to multiple markets?

I help companies, startups, and entrepreneurs structure their digital communication, optimize their social media, and adapt their content to international audiences.

My approach combines international marketing, performance analysis, and intercultural sensitivity. I can help you define a clear communication strategy, audit your LinkedIn, Instagram, TikTok, or Facebook accounts, identify areas for improvement, track your KPIs, and translate results into concrete recommendations.

I can also support the translation, localization, and adaptation of content into English, German, Russian, and French, ensuring your messages remain natural, consistent, and tailored to the target market.

My services:

- Social media audit
- Digital strategy consulting
- Management of LinkedIn, Facebook, TikTok, and Instagram accounts
- Performance analysis and reporting
- Content translation and localization
- Intercultural adaptation of marketing messages
- Recommendations to improve visibility, engagement, and brand consistency

Thanks to my background in international marketing, e-commerce, and intercultural communication, as well as experience in multicultural environments in France, Germany, and Switzerland, I help brands communicate more clearly, structured, and relevantly.
  • English

    Native or bilingual

  • German

    Native or bilingual

  • French

    Fluent

  • Spanish

    Conversational

  • Russian

    Native or bilingual

Can work on-site
Strasbourg (up to 50km)

Experience

  • Replay Connect – Start Up MedTech
    Marketing Manager (Independent Consultant)
    June 2025 - December 2025 (6 months)
    - Analysis of brand positioning and transformation of insights into strategic recommendations for B2B partnerships.
    - Management of the company's LinkedIn presence: increasing engagement rate to 7-8% (from almost zero) and doubling follower growth through organic content.
    - Creation and management of photo, video, and text content, including content planning and production coordination.
    - Development of a company presentation structured around key messages and value proposition.
    Communication Strategy Community Management Social Media Content Creation Editorial Calendar Development
  • ClimaClic
    Master's Thesis Project: AI Content Strategy Focused on Emotion
    February 2025 - August 2025 (6 months)
    - Analysis of consumer behavior to optimize ClimaClic's digital brand strategy.
    - Development of a new content framework (awareness & trust).
    - Creation of an AI-generated video, ranked among the top 5 in views and engagement on the company's YouTube channel.
    - Organization and execution of pre-launch video tests (CXT). Synthesis of results into actionable, data-driven recommendations to strengthen a profitable strategy in a complex niche market.
    Content Creation Communication Strategy Artificial Intelligence Research
  • HeiliPresta – Entreprise d'animation événementielle
    Social Media Manager
    December 2022 - August 2025 (2 years and 8 months)
    - Creation of photo and video content for Instagram and Facebook.
    - Redesign of the profile by adapting the corporate visual identity to publications, stories, and highlights in a consistent style.
    - Increase in reach and engagement from a near-zero level.
    - Up to 55,000 views on the best-performing content with fewer than 300 followers.
    Content Creation Social Media Consulting

Recommendations

Be the first to recommend Ekaterina

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master in Dialogue Marketing and E-commerce
    Offenburg University of Applied Science (HSO)
    2025
    Master en Dialogue Marketing et e-Commerce
  • Student Exchange Program
    Heilbronn University of Applied Science (HHN)
    2022
    Programme d'échange étudiant

Certifications

  • Goethe-Zertifikat C2: Großes Deutsches Sprachdiplom
    Goethe-Institut
    2023
    Content Design and Writing Professional German Writing Written Expression in German Professional Communication in German Written Comprehension in German German C2 Oral Comprehension in German
  • IELTS Academic – Band 7.5
    IELTS Official Test Centre
    2023
    Content Design and Writing Professional Communication in English Written Comprehension in English Oral Comprehension in English Spoken Expression in English Professional English Writing Written Expression in English English C1

Skill set

Categories