About Ekaterina
English
Native or bilingual
German
Native or bilingual
French
Fluent
Spanish
Conversational
Russian
Native or bilingual
Experience
- Replay Connect – Start Up MedTechMarketing Manager (Independent Consultant)June 2025 - December 2025 (6 months)- Analysis of brand positioning and transformation of insights into strategic recommendations for B2B partnerships.- Management of the company's LinkedIn presence: increasing engagement rate to 7-8% (from almost zero) and doubling follower growth through organic content.- Creation and management of photo, video, and text content, including content planning and production coordination.- Development of a company presentation structured around key messages and value proposition.
- ClimaClicMaster's Thesis Project: AI Content Strategy Focused on EmotionFebruary 2025 - August 2025 (6 months)- Analysis of consumer behavior to optimize ClimaClic's digital brand strategy.- Development of a new content framework (awareness & trust).- Creation of an AI-generated video, ranked among the top 5 in views and engagement on the company's YouTube channel.- Organization and execution of pre-launch video tests (CXT). Synthesis of results into actionable, data-driven recommendations to strengthen a profitable strategy in a complex niche market.
- HeiliPresta – Entreprise d'animation événementielleSocial Media ManagerDecember 2022 - August 2025 (2 years and 8 months)- Creation of photo and video content for Instagram and Facebook.- Redesign of the profile by adapting the corporate visual identity to publications, stories, and highlights in a consistent style.- Increase in reach and engagement from a near-zero level.- Up to 55,000 views on the best-performing content with fewer than 300 followers.
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Education
- Master in Dialogue Marketing and E-commerceOffenburg University of Applied Science (HSO)2025Master en Dialogue Marketing et e-Commerce
- Student Exchange ProgramHeilbronn University of Applied Science (HHN)2022Programme d'échange étudiant
Certifications
- Goethe-Zertifikat C2: Großes Deutsches SprachdiplomGoethe-Institut2023
- IELTS Academic – Band 7.5IELTS Official Test Centre2023