About Dina
French
Native or bilingual
German
Native or bilingual
English
Fluent
Experience
- Pro'JetDigital Strategy ManagerAugust 2022 - December 2023 (1 year and 4 months)Paris, FranceIn this role, I managed the company's overall digital strategy and actively contributed to its expansion into the German market, developing specific actions to increase its visibility and performance with German-speaking customers.✨ Main tasks:🌐 Global Digital Strategy: Creation and management of the online marketing strategy, with a focus on expansion into the German market.🇩🇪 German Market Development: Adaptation and translation of content (website, product sheets, newsletters) into German, creation of targeted campaigns, and SEO optimization to meet local search queries.📝 Multilingual Content Creation: Writing impactful newsletters, blog posts, product sheets, and visuals in FR & DE.🔍 SEO & Keywords: Content optimization and implementation of an SEO strategy adapted to the German market to increase visibility on Google.💡 UX & Customer Experience: Analysis of the website and user journeys to improve international customer experience.📈 SEA Campaigns: Management of Google Ads and LinkedIn campaigns, including campaigns dedicated to the German market.📱 Social Media Management: Animation and moderation of communities on LinkedIn and Facebook, with bilingual communication.🎯 Seasonal Strategies: Development of campaigns adapted to seasons and products, tailored for the German audience.
- FinchClient Success ManagerJanuary 2019 - January 2021 (2 years)Dublin, IrelandAs a Client Success Manager at an SEA agency in Dublin, I managed advertising accounts for German and Swiss clients, with full responsibility for their campaigns and client relationships.✨ Main tasks:📊 SEA Account Management on Google Ads, Microsoft Advertising, and Amazon, specifically for the DACH market (Germany, Austria, Switzerland).✍️ Writing and optimization of ad copy in German (Google Ads, Amazon), as well as occasional web content (landing pages, showcase websites).🤝 Building and managing client relationships (in German) to ensure their satisfaction and loyalty.📈 Identifying growth opportunities within client accounts to maximize ROI.📅 Analyzing and presenting performance to clients during regular calls, to guide future actions and improve their results.🛠️ Proactive campaign monitoring and problem-solving to ensure their effectiveness and smooth operation.
- XXLPIXSEO/SEA Project Manager in BerlinJanuary 2017 - January 2019 (2 years)Berlin, GermanyAs an SEO/SEA Project Manager in Berlin, I worked on transactional websites in French and German, handling the French part while also optimizing the German site.✨ Main tasks:🔍 User Data Analysis to better understand behavior on transactional websites (FR & DE).🧩 SEO Optimization using strategies based on semantic clusters.✍️ Writing and translating SEO content in French and German to increase visibility and improve organic search rankings.📈 Coordination of SEO/SEA projects with internal teams (Germany & France).🔎 Benchmarking and strategic recommendations to refine and improve ongoing actions.📊 Performance Analysis (traffic, transactions) to adjust priorities and maximize results.🛠️ Tools used: Google Analytics, Hotjar, Google Ads.🎯 Synthesis and strategic recommendations to guide projects and ensure their success.
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Education
- Master's degree in Applied Foreign Languages (LEA) in Business English and German - Digital SpecializationUniversity of Rouen Normandy2018Binational course in English and German. Studies done online which allows me to do longer internships abroad to improve my language levels and discover new cultures. - Digital marketing for international sites - Strategic Marketing - Foreign language studies - International Company Law - Project management
- Bachelor's degree in Digital CommunicationUniversité Paul Valéry (Montpellier III)2017Study of communication through new technologies, evolution and construction of digital communication. - Communication specialised in New Technologies - Project management - Learning and use of Photoshop - Analysis of the media and their evolution towards the digital - Development of a digital advertising campaign