Zurnab Sarfraz

I am an experienced Analytics & KPI Consultant with 10+ years of experience across financial services and FMCG, supporting decision-makers with clear, actionable insights.

I specialise in designing KPI frameworks, building executive dashboards (Power BI), and delivering performance analysis that helps leaders steer strategy and prioritise actions. My work focuses on transforming complex data into simple, business-driven narratives for senior stakeholders.

I have led international analytics initiatives across 20+ countries, working closely with cross-functional teams and top management to standardise reporting, monitor performance, and identify improvement opportunities.

I typically support organisations with:

• KPI framework design and performance measurement

• Executive reporting and decision-support dashboards

• Business and marketing analytics

• Data storytelling for leadership and management committees

I work in English in international environments and collaborate autonomously with stakeholders, delivering structured, reliable, and impact-focused outcomes.