Freelancer profile translated to English.

Description

I am a digital marketing specialist for the vacation rental and tourism sector, with experience in online positioning, paid campaign management (PPC), social media, and conversion optimization.

My goal is to help vacation rental owners, managers, and agencies increase their direct bookings, improve their search engine visibility, and enhance guest loyalty through personalized digital strategies.

I have experience in:

SEO and SEM strategies applied to the tourism sector.

Social media management to attract and retain travelers.

Creation of conversion funnels adapted to vacation clients.

Implementation of email marketing and automations to improve the guest experience.

Data analysis and campaign optimization on Google Ads, Meta Ads, and OTAs.

I am passionate about the intersection of technology, hospitality, and marketing, and I firmly believe that every vacation rental has a unique story to tell.

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Viviendas vacacionales|
Marketing Manager
SOCIAL NETWORKS
November 2022 - Today (3 years and 7 months)
Las Palmas de Gran Canaria, Spain
Digital channel management: Creation and optimization of profiles on platforms such as Airbnb, Booking.com, Vrbo, and other OTAs. Online reputation management through reviews and comments. SEO and SEM: Website optimization to improve search engine positioning like Google. Creation and management of online advertising campaigns (Google Ads, Facebook Ads). Content marketing: Creation of attractive content for blogs, social media, and emails (property descriptions, destination guides, etc.). Use of email marketing tools to nurture leads and build customer loyalty. Data analysis: Tracking key metrics such as occupancy rate, revenue per booking, and return on investment. Use of web analytics tools for data-driven decision-making. Graphic design: Creation of attractive visual materials to promote properties.
Digital Marketing Instagram Marketing Content Marketing Online Advertising Advertising Creativity
Merchandisign GPV
Services United
RESTAURANTS AND FOOD SERVICE
February 2025 - February 2025 (1 month)
Las Palmas de Gran Canaria, Spain
Visual Merchandising Merchandising Inventory Management Space Design Sales Analysis Supplier Management
Merchandisign GPV
Grupo Tema|
DIGITAL AND IT
March 2025 - April 2025 (2 months)
Las Palmas de Gran Canaria, Spain
Merchandising Visual Merchandising Inventory Management Sales Analysis Audit
Restocking
Shop Window