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Malt Strategy
New report
Malt Tech Trends 2026
Zsofia P.ZP

Zsofia P.

Supermalter

International Expansion / Go-to-Market / FinTech

On-demand
4 projects
Berlin, DE
8-15 years
Market-Entry Strategy
Marketing
Market Research
Projektmanagement
Partnerships

Average response time: 1 hour

About Zsofia

I help companies roll out their digital value proposition across markets and turn market insight into execution – reaching target customers, building partnerships, and delivering winning launches that grow their business.

My background spans strategic business development and go-to-market in regulated financial services.
I incubated digital innovations, explored digital business opportunities "beyond banking", and built the open banking platform at Deutche Bank; led the German market entry and growth at CHERRISK, the digital spin-off of the Uniqa Insurance AG; I advised fintechs and digital banks, such as BforBank of the Credit Agricole Group, on their market expansion challenges.
Banking and Financial Services
Insurance
Digital and IT Services
Digital Business Models
Consulting and Audits

  • Hungarian

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

  • French

    Conversational

Can work on-site
Berlin (up to 50km), Hamburg (up to 10km), Frankfurt am Main (up to 10km), Munich (up to 10km)
Willing to travel

Experience

  • BforBank
    Malt logoOn Malt
    Business Development at the German market
    BANKING AND INSURANCE
    August 2025 - December 2025 (5 months)
    Berlin, Germany
    In this role, I was responsible for improving growth through iterative improvement of BforBank's daily banking offering post- launch. My focus was on value messaging and scaling acquisition channels under strict efficiency targets.

    Achievements

    KPI optimization: Exceeded acquisition targets while reducing affiliate CAC, customer acquisition cost, below the French benchmark level.

    Strategic partnerships: Built and executed a partnership strategy with platforms, such as Check24.

    Scope of work & responsibilities

    Positioning & messaging: Improved market positioning and differentiation based on continuous competitor monitoring, offer performance, and customer insights.

    Storytelling & trust-building: Monitored customer feedback across channels and improved offer acceptance through improved translation of the French IBAN and specific savings product logic into clear customer benefits to build trust in the German market.

    Pricing strategy: Supported pricing decisions based on competitor benchmarks and the specific dynamics of the German market.

    Stakeholder management: Prepared executive-ready recommendations for management to support strategic and commercial decision-making.

    Distribution & channels: Removed GTM barriers by operationally managing the affiliate channel go-live and coordinating with networks and publishers.

    I built AI-supported workflows to make strategic business development work more efficient and of higher quality. I contributed strategic judgment grounded in my deep market understanding to turn AI-generated output into reliable, relevant, and decision-ready work.
    Product Marketing Management (PMM) Stakeholder Management AI Automation Strategic Partnerships Go-to-Market (GTM) Strategy
  • BforBank
    Market-entry Consultant Germany
    BANKING AND INSURANCE
    June 2024 - Today (2 years and 2 months)
    Berlin, Germany
    I helped BforBank position its brand, tailor its offering, and acquire new clients in Germany. I conducted market and customer research, competitive benchmarking, and prepared decision support for executives.

    I collaborated with marketing expert teams to adapt the offering to the German market and provided recommendations for the website redesign and promotional interest rates for the overnight savings product.

    I acted as interim manager of the affiliate channel, setting it up from the ground up before handing it over to the internal affiliate manager.

    I also led strategic partnership development, including partnership strategy, initiation, and closing. In cross-functional expert discussions, I represented German market needs to help ensure product-market fit.

    I built AI-supported workflows to make strategic business development work more efficient and of higher quality. My contribution was not only to use AI for speed, but to apply the strategic judgment needed to turn AI-generated output into reliable, relevant, and decision-ready work. I used AI to structure messy inputs, accelerate first drafts and broaden the range of hypotheses, while ensuring that final recommendations were grounded in market context, customer relevance, regulatory sensitivity and commercial priorities.
    Partnerships Market Research Business Development Value Proposition Design Product management
  • CompensIT
    German Market Entry Consultant
    SOFTWARE PUBLISHING
    March 2024 - May 2025 (1 year and 2 months)
    Berlin, Germany
    Prepared the German market entry of a digital data portability solution, which enables employees to access credit products more seamlessly.

    Activities involved: market research, value proposition validation, requirement definition for the product to fit the market, and strategic partnership building, go to market strategy, legal and compliance review.

    Website link:
    Marketing Partnermanagement Product Design Requirements Engineering Go-to-Market
Check out Zsofia's experience

Reviews

5.0

Out of 1 rating

S

Sylvain

Chief Marketing Officer - BforBank

Several months project

-

Reviewed on 1/8/2026

Zsofia has supported BforBank with our German market entry and has been key to help us define our go-to-market strategy for our digital daily banking offering. Her work on market background and competitor analysis, as well as translating the key insights into concrete, data-driven recommendations for the German strategy has been extremely helpful. Zsofia also led our partnerships development and affiliate strategy, working with networks and publishers. Her understanding of the German market was helpful in adapting our product offering and website components. What I particularly appreciated was Zsofia's ability to quickly fit in and be part of our team. And her knowledge of go-to-market strategies and her capacity to address both operational as well as strategic issues is clearly one of her strengths.

Recommendations

Education

  • Master of Science in Management & Leadership
    Corvinus University of Budapest, Hungary
    2013
    Focus on Innovation Management
  • CEMS Master in International Management
    Michael Smurfit Graduate Business School Dublin, Ireland
    2013
    Focus on international project management and innovation
Check out Zsofia's education

Skill set

Coaching
Consulting
Design Thinking
Geschäftsplan
Digital Transformation
Ideation
Workshops Facilitation
Product Market Fit
Product Launch Strategy
Competitive Intelligence
Growth Strategy
Corporate Strategy
Market-Sizing and Growth Trend Analysis
Business Plan Development
Business Development
Digital Business Models
Go-to-Market (GTM) Strategy
Product Strategy
Scrum
Innovation Management
Roadmapping
Regulatory Strategy
Target Operating Model
Organizational Design
Customer Segmentation and Analysis
Marketing Analytics
Go-to-Market (GTM) Strategy
Marketing and Communications Planning
Investor documents
Compliance
Partnermanagement
Product Design
Requirements Engineering
Go-to-Market
Sales Excellence
Hubspot
Customer Journey
Personalentwicklung
Team Coaching
Value Proposition Design
Unternehmensberatung
Cross-functional Team Leadership
Innovationsmanagement
Marktforschung
Innovation Management
Lean Startup
Partnerschaften
Business Strategy

Categories

  • Business Developers
  • Strategy Consultant
  • Marketing Consultant