Freelancer profile translated to English.

Description

I am a senior business developer and advisor specializing in banking, fintech, payments, financial SaaS, and African/diaspora markets.

I help companies transform commercial ambition into a concrete action plan: targeting, prospecting, partnerships, executive meetings, pitches, offers, go-to-market, and international development.

With over 20 years of experience in finance and over 10 years with financial software publishers, I have developed strong expertise in complex B2B environments: banks, fintechs, core banking, payments, compliance, banking CRM, digital transformation, and partner ecosystems.

I am particularly effective in the following situations:

- You have a fintech, SaaS, or financial solution and want to find your first clients or partners;

- You wish to enter the French, African, or diaspora market;

- You need a senior profile capable of opening doors, understanding business challenges, and speaking with decision-makers;

- You need to respond to a tender, prepare a pitch, or structure your commercial offer;

- You are looking for experienced business development support without immediate permanent hiring.

I can act as an advisor, outsourced business developer, go-to-market consultant, or senior sales representative.

My approach is direct, operational, and results-oriented: understand quickly, structure clearly, open the right channels, build trust, and move forward.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Yochbee (Fintech Paiement),
Co-Founder
BANKING AND INSURANCE
March 2021 - Today (5 years and 3 months)
France
Payment Fintech | Mastercard Card | French IBAN | Banking-as-a-Service | Diasporas | Africa | Maghreb

Creation and development of a payment fintech dedicated to diasporas in France and Europe: payment card, account with French IBAN, mobile application, and partner benefits program.

Definition of strategic vision, market positioning, business model, value proposition, product roadmap, and go-to-market strategy.

Fundraising of over €700K in pre-seed from private investors, business angels, and early project supporters.

Regulatory management: obtaining payment services agent status, REGAFI registration, exchanges with ACPR, compliance framework, KYC, KYB, AML, anti-money laundering, and payment security.

Selection and coordination of key partners: Banking-as-a-Service, Mastercard card issuer, KYC/AML providers, mobile development, cloud infrastructure, legal, and compliance.

Incubation at Paris & CO and Le Village By CA Paris

Product and technical management: functional scoping, customer journey, onboarding, prioritization, development coordination, Alpha testing, and preparation for a real-world testing phase.

Construction of marketing and acquisition strategy: branding, storytelling, website, landing pages, email campaigns, CRM, LinkedIn, Instagram, TikTok, newsletters, and pre-orders.

Commercial development and partnerships: creation of the YoChBee Club, negotiation of partner offers, affinity benefits, travel, dining, lifestyle.

Active participation in the fintech, payment, innovation, entrepreneurship, diaspora, Africa, Maghreb, and Banking-as-a-Service ecosystem.

Representation of YoChBee to investors, partners, institutions, fintechs, diaspora networks, trade shows, and business events.

Management of service providers, budget monitoring, contractual negotiation, recruitment, project management.
Fintech Business Strategy Communication Strategy Business Development
VeriPark
Regional Sales Manager France & Africa
SOFTWARE PUBLISHING
November 2019 - March 2021 (1 year and 4 months)
Afrique du Nord et Outre-Mer, Grenoble, France
Regional Sales Manager France & Africa – VeriPark
Microsoft Gold ISV Partner | FSI | Banking | CRM | Digital Banking

Commercial development for France, North Africa, and French-speaking Africa for a Microsoft Gold ISV partner software editor.

Promotion of FSI solutions around Microsoft Dynamics, banking CRM, digital banking, customer onboarding, omnichannel, KYC, customer experience, and banking digital transformation.

Prospecting, qualification, and development of opportunities with banks, financial institutions, fintechs, and payment players in over 15 countries.

Management of complex B2B sales cycles: mapping decision-makers, analyzing business needs, demonstrations, commercial offers, negotiation, and closing.

Interface between business departments, IT, innovation, compliance, pre-sales, product, and integrator partner teams.

Animation of the partner ecosystem: Microsoft FSI, Atos, Orange Services, CBI, and local integrators.

Contribution to VeriPark's development in the French, Maghreb, and French-speaking African markets through a direct, partnership, and ecosystem approach.
Participation in C-level presentations, scoping workshops, commercial responses, fintech/digital banking events, and go-to-market strategy.
CRM Banks Africa Microsoft Dynamics CRM Sales
Isla Invest Consulting
Founder General Manager Isla-Invest
CONSULTING AND AUDITS
November 2018 - October 2019 (11 months)
Île-de-France, France
Selection of a Core Banking system for the purpose of obtaining ACPR authorization in France and launching the largest bank for the African diaspora in Europe.
Benchmark, scoping, presentation facilitation, final recommendation.