About Zornitsa
English
Native or bilingual
French
Native or bilingual
Bulgarian
Native or bilingual
Experience
- FIMDigital marketing managerFebruary 2022 - Today (4 years and 4 months)Paris, France- Management of the digital strategy on LinkedIn, Instagram, Facebook (management of 8pages, writing posts, paid campaigns and analysis)- SEO strategy on two sites- Development of statistical dashboards and reporting (Excel, Googleanalytics)- Digital recommendations
- ShureDigital marketing consultantSOFTWARE PUBLISHINGOctober 2019 - February 2022 (2 years and 4 months)Paris, France- English-speaking mission within the Shure Western Europe team, pilotingthe digital marketing strategy for 7 countries.- Social media management (content creation, analysis)- Creation and management of B2B sponsored campaigns on LinkedIn (budget 14 -25K/month, 140K impressions, 150 leads/month (monthly follow-ups with sales teams)- SEA campaigns- SEO strategy, retargeting & recommendations on targets (tone ofvoice)- Monitoring of KPIs, animation of bi-monthly committees- Coordination of digital actions with US teams
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Education
- M2 Strategic and digital marketingSup career groupe INSEEC2020Marketing digital Innovation Stratégie d'entreprise Etudes consommateurs Mémoire: Le big data au service du marketing
- M1 Marketing and salesIAE Gustave Eiffel2019Marketing Marketing et management des services Innovation Mémoire: Les tiers-lieux et l'innovation en entreprise
Certifications
- Google ads CertificationGoogle2020
- TOEIC C1ETS TOEIC program2020