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Zornitsa IvanovaZI

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Freelancer profile translated to English.
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About Zornitsa

Hello! 🙋🏻‍♀️

My name is Zornitsa and I am passionate about digital marketing. My goal is to use my skills and motivation to support you in your projects and solve your digital marketing problems. Together, we will implement strategic actions aligned with your brand and your needs to achieve your goals.

Here are the missions I do most often:
✨ Develop the digital strategy
✨ Set quantified objectives
✨ Manage social networks (management and creation of organic & paid content, social media plan, paid social)
✨ SEO and optimization
✨ Retargeting & personas
✨ Analyze KPIs and establish advice

🚀If you want to increase your visibility and generate leads on your social networks, do not hesitate to contact me. I will be delighted to discuss your needs with you and collaborate to achieve your objectives..
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Bulgarian

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • FIM
    Digital marketing manager
    February 2022 - Today (4 years and 4 months)
    Paris, France
    - Management of the digital strategy on LinkedIn, Instagram, Facebook (management of 8
    pages, writing posts, paid campaigns and analysis)
    - SEO strategy on two sites
    - Development of statistical dashboards and reporting (Excel, Google
    analytics)
    - Digital recommendations
    SEO Google AdWords LinkedIn Marketing Google Analytics
  • Shure
    Digital marketing consultant
    SOFTWARE PUBLISHING
    October 2019 - February 2022 (2 years and 4 months)
    Paris, France
    - English-speaking mission within the Shure Western Europe team, piloting

    the digital marketing strategy for 7 countries.
    - Social media management (content creation, analysis)
    - Creation and management of B2B sponsored campaigns on LinkedIn (budget 14 -25K/month, 140K impressions, 150 leads/month (monthly follow-ups with sales teams)
    - SEA campaigns
    - SEO strategy, retargeting & recommendations on targets (tone of
    voice)
    - Monitoring of KPIs, animation of bi-monthly committees
    - Coordination of digital actions with US teams
    LinkedIn Marketing Web marketing strategy SEO SEA advice Retargeting

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Education

  • M2 Strategic and digital marketing
    Sup career groupe INSEEC
    2020
    Marketing digital Innovation Stratégie d'entreprise Etudes consommateurs Mémoire: Le big data au service du marketing
  • M1 Marketing and sales
    IAE Gustave Eiffel
    2019
    Marketing Marketing et management des services Innovation Mémoire: Les tiers-lieux et l'innovation en entreprise

Certifications

  • Google ads Certification
    Google
    2020
  • TOEIC C1
    ETS TOEIC program
    2020

Skill set

Categories