Freelancer profile translated to English.

Description

Communication strategist and digital transformation specialist for over 20 years, I put my experience at the service of companies, freelancers, and creators. My goal is to support them in their development by building personalized and sustainable strategies to improve their visibility, efficiency, and impact.

Specializing in digital strategy and training, I offer tailor-made solutions, whether it's branding, using digital tools, or practical training on artificial intelligence. My approach combines proven methodologies (Design Thinking, SWOT, SMART method) with attentive listening to precisely meet my clients' needs.

Multilingual (French, English, Spanish, Dutch, and Hungarian), I adapt to various contexts, from strategic consulting for SMEs and artisans to supporting artists and creative projects. I am also an AI trainer, and I have designed workshops for very diverse audiences, including unions and publishing professionals.

My versatility allows me to work on various projects, such as content creation and management (newsletters, storytelling), digitalization of activities, or complex project management. Passionate about music and writing, I value creativity in all its forms and seek to build human and enriching collaborations.

If you are looking for an expert who can combine strategy, innovation, and a human approach, while delivering concrete results, contact me. Together, we will transform your challenges into opportunities.

Industry field of expertise

Languages

French
Native or bilingual
Dutch
Fluent
English
Fluent
Hungarian
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Bruxelles - Brussel (up to 50km)

Hostbasket (Telenet)
Project Manager
September 2004 - December 2005 (1 year and 3 months)
Lochristi, Belgium
Marketing and Events Manager at Hostbasket (acquired by Telenet)

At Hostbasket, a major player in cloud solutions and services in Belgium, I held a key role as Marketing and Events Manager. My main objective was to strengthen the company's visibility, promote its services to existing and potential clients, and organize strategic events to support sales and brand development.

Main responsibilities:
- Strategic Marketing: Development and implementation of marketing campaigns to position Hostbasket as a leader in cloud and hosting solutions, while meeting the specific needs of B2B clients.
- Event Management: Organization and coordination of professional events, such as conferences, trade shows, webinars, and workshops, to showcase Hostbasket's offerings and strengthen relationships with partners and clients.
- Communication and Branding: Creation of promotional materials (presentations, brochures, newsletters) and management of online presence to increase brand awareness.

Key Achievements:
- Organization of high-impact events that generated qualified leads and fostered customer loyalty.
- Development of targeted marketing campaigns that contributed to a significant increase in cloud service adoption.
- Effective coordination between internal teams and partners to ensure the success of event and marketing initiatives.
CTR Media (Groupe Vlan/Roularta Media Group)
Product Manager
October 2009 - February 2016 (6 years and 4 months)
Brussels, Belgium
Immovlan.be: 100% Belgian real estate platform, with a completely renewed design and technologies since January 2011.

Key responsibilities and achievements:
- Mobile Application: Design, launch, and development monitoring of the application, offering an optimized user experience for the Belgian real estate market.
- Real Estate Marketing Strategy: Development and implementation of online and offline marketing strategies to enhance Immovlan.be's visibility and attractiveness to professionals and individuals.
- Brand Development: Increased Immovlan.be's brand awareness, boosted website traffic, improved user interface (UI), and maximized advertising revenue.
- Support for New Businesses: Training and consulting on structuring business activities, particularly through in-depth analysis of the online real estate market to guide strategic decisions.
- Online Contest Management: Organization and monitoring of interactive campaigns to stimulate user engagement and strengthen loyalty.
- Social Media: Development and management of social media activities, creating an active and engaging community around the platform.

Through an innovative approach and mastery of digital tools, Immovlan.be has established itself as a key player in the Belgian real estate market, combining local expertise with modern technologies to meet user needs.
Securex - Belgium
Senior Communication Consultant
January 2017 - Today (9 years and 5 months)
Brussels, Belgium
As a Business & Communication Coach at Securex, I support starters and entrepreneurs in developing their businesses.

Whether it's new projects, products, services, or professional goals, I listen to their ambitions and guide them step by step to turn their challenges into opportunities. Together, we work to build a promising future, valuing the richness and lessons learned from past experiences.

My role is to provide strategic and practical advice, while helping each entrepreneur clarify their vision, structure their priorities, and achieve their goals with confidence and efficiency.