Freelancer profile translated to English.
Back to original languageAbout Zohor
Product Marketing Consultant with over 7 years of experience**, I support startups and SMEs in the **creation and improvement of their digital products.
I have a 360° view of the product thanks to a rich background within large groups and SMEs — BNP Paribas (BI solution), Fnac Darty (Mobile App), ALCEA/Assa Abloy (SaaS). I am involved in the entire product value chain, acting as a link between teams: product, tech, and the user.
What sets me apart:I have also held Product Owner roles.**Therefore, I understand the product from the inside, and I have worked closely with the tech teams.**
My areas of expertise include:
- Market research and user research
- Positioning and value proposition
- Go-to-market strategy and product launch
- Customer experience and journey optimization
- Communication strategy and content production
I work independently or in support of your teams, with a structured approach and close collaboration.
Interested in my profile? Contact me, let's check our fit. I respond within an hour.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Conversational
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- BNP ParibasProduct Marketing ManagerBANKING AND INSURANCEJanuary 2023 - January 2024 (1 year)Paris, FranceProduct Marketing Manager — Internal BI Solution for Data Analytics and ReportingAchievements and deliverables
- Studies & Scoping
Analysis of business needs and feasibility study for 2 products: DARE (Data Analytics & Reporting) and Track & TraceCreation of use case templates for estimating and prioritizing needs in collaboration with IT squads- Go-to-Market & Solution Packaging
Construction of the value proposition and business case for the DARE platformDefinition of the deployment strategy: packaging, operational model, pricing, and RACIFacilitation of workshops with IT teams to develop the offer presentation strategy- Product Adoption & Integration
Deployment of a complete integration kit: onboarding roadmap, descriptive documents, Business ValueSupport for 2 business units (Factoring & Cashpooling) in platform integration- Steering & Governance
Implementation of Track & Trace governance: coordination of 3 IT squads for the delivery of the Cash Management MVPManagement of development and testing phases, and follow-up of steering committee meetingsKey Result :Successful integration of the DARE platform with 2 business units — scope valued at €500K, zero shadow IT. - Fnac DartyProxy Product Owner for Fnac and Darty Mobile ApplicationsRETAIL (LARGE RETAILERS)April 2022 - December 2022 (9 months)Paris, FranceProduct Marketing Manager — B2C Mobile ApplicationsOptimization of the user journey on the Fnac and Darty mobile applications.Achievements and deliverables
- Product Strategy & Analysis
Optimization of the Fnac app user journey (filters, search, catalog) based on user analysis — estimated impact of +15% retentionBenchmark and competitive analysis to guide product decisionsFacilitation of UX design workshops on improving the customer journey- Agile Steering & Coordination
Management of Program Increments (3-month cycles) and sprints across 4 applications (Fnac & Darty / iOS & Android)Facilitation of all agile ceremonies: daily stand-ups, sprint planning, backlog refinement, sprint reviews, retrospectivesImplementation of Definition of Ready (DOR) and Definition of Done (DOD) to ensure delivery qualityFacilitation of steering committee meetings- Project Management & Reporting
Management of a project portfolio of approximately €250KBudget tracking, capacity planning, and risk managementMonthly reporting on time allocation by category (evolutionary vs. corrective maintenance)Key Result:+15% user retention on the Fnac app following the optimization of the catalog journey and filter functionalities. - ASSA ABLOY Entrance systems - BU ALCEAProduct Marketing Manager SaaSSOFTWARE PUBLISHINGJuly 2018 - February 2022 (3 years and 7 months)Paris, FranceProduct Marketing Manager - Digital SaaS OfferingManagement of a SaaS monitoring solution3 product offers launched end-to-end (market research → Go-to-Market)Achievements and deliverables
- User Studies & Insights
Conduct of a comprehensive market study: customer analysis, competitive benchmarking, and technological watchCarried out ~100 user interviews and analyzed 25 customer use cases to refine the value proposition- Go-to-Market & Positioning
Definition and deployment of go-to-market strategies (packaging, messaging, launch) for 3 new digital offersDevelopment of over 20 omnichannel marketing and communication action plans, focused on acquisition and upsell- Execution & Steering
Management of multichannel campaigns: SEO, emailing, webinars, showrooms, trade showsMonitoring of KPIs and ROI, and continuous strategy adjustmentFacilitation of agile ceremonies and steering committee meetings (COPROJ, COPIL)- Sales Support & Production
Continuous training of 20 sales representatives: product pitches, argumentation, new featuresSupport for product adoption by clientsProduction of marketing deliverables: SEO product pages, articles, 90 product sheets, motion design videos, tender responses valued up to €2MExample of a key achievement:Creation of a digital mobile range(3 tablet modules) following market research — which countered competition, increased customer retention, and won 3 tenders.
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Education
- Master of Science International MarketingRennes School of Business2018
Certifications
- User Experience - Product ManagementDevoteam Academy2023
- Agile MethodologyCEGEFOS Numérique Académie2021