Zoé Gautier

AUCHAN // STRATEGIC SUPPORT: on subjects impacting the new brand platform on brand architecture, in-store journey, brand commitment strategy, development of a specific "fight"... (ex Zakka & TBWA)

LABORATOIRE SVR // BRAND CAMPAIGN: Development of the first brand campaign (with refinement of the brand platform for greater resonance with the times and consumer expectations) (ex Zee Agency).

AVÈNE // DERMO-COSMETICS // PRODUCT CAMPAIGNS: on 2025 innovations for Sun Care / Acne / Atopic Skin / Anti-aging in line with the brand platform (ex Leo Burnett).

YODI PARIS // BRAND PLATFORM

Development of the brand platform for Yodi, a natural beauty brand offering mostly powder products to save water (ex AngelStudio)

LABORATOIRE SVR // EMPLOYER STRATEGY: to attract new prospects and collaborators: employer promise aligned with the brand promise, content pillars linked to brand values and associated content typologies to manage the brand's website and LinkedIn account (ex Zee Agency).

AQUASILICE // BRAND ARCHITECTURE: Relaunch of the natural dermocosmetic brand: repositioning, product renaming, range restructuring for greater consistency within the brand (ex Cartoon Design).

BALLPOINT // ACQUISITION STRATEGY: for the information systems company through copywriting of email flows with A/B testing to help the company prospect and acquire new clients (ex Mind7).

TALAN // POSITIONING OF THE AI/DATA OFFER

Competitor benchmark and definition of a differentiation point for the consulting company's offer (ex Mullen Lowe)

GRT GAZ

Participation in the GRT Gaz tender to define a more mainstream/advertising communication stance for the company (ex Mullen Lowe)

Involvement in the strategic upstream for communication campaigns (offline and online). Market, consumer, and brand analysis for the development of a creative brief, followed by writing strategic recommendations and presenting them to the client/prospect.

- LACTALIS: rewriting brand platforms for Primevère and Bridélice brands; carrying out a brand campaign for Bridélice; creating and facilitating workshops with Président on creating a CSR positioning; reflection and facilitation of a workshop on repositioning the Président Gastronomique range.

- ROYAL CANIN: reflection for a brand campaign launching the new platform, reflection and facilitation of workshops on the brand's CSR "fight", creation of a flagship store concept for the brand that expresses its new reason for being.

- VOLKSWAGEN: social media campaigns

Involvement in the strategic upstream for communication campaigns (offline and online) and CRM. Market, consumer, and brand analysis for the development of a creative brief, followed by writing strategic recommendations and presenting them to the client/prospect.

- HENNESSY: Development of innovative services for customer onboarding in the CRM program, creation of personas and consumer journeys (China and France).

- UBISOFT: Development of the Just Dance 2020 campaign.

- BARRIERE: Development of print/digital campaigns for the group's various resorts and activities (casino, restaurant, hotels).

- MINI: repositioning of the Clubman model, development of a social media editorial line, stunt campaigns/activations for the electric MINI, annual strategic recommendation 2020.

- LU & Herta: social media activation campaigns, social media "fil rouge" campaigns.

- Nutella: Brand Activation Campaign for 2022.

- Senseo: Pitch for brand and product campaigns, new platform.

- ING: Pitch for client communication campaigns and PAC, new platform.

- Other: P&G, Mercedes Commercial Vehicles, Nissan...