Freelancer profile translated to English.
Back to original languageAbout Zoé
Passionate about digital marketing, I have been helping small businesses for over 6 years to gain visibility by defining tailor-made strategies and providing support on the latest trends: social networks, Google search, etc., to help them increase their revenue and save time!
I also provide Instagram and local SEO training to help you become autonomous in promoting your business and your creations.
📞 Do you have a project? I would be delighted to discuss it with you to better understand your needs.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Saint-Maur-des-Fossés (up to 20km), Paris (up to 10km)
Experience
- Atelier DOMAGrowth managerARTS AND CRAFTSSeptember 2020 - Today (5 years and 9 months)Paris, France- Creation of the graphic charter and communication materials: social networks, newsletters, and gift vouchers (300 visitors in November vs. 1500 in December).- Redesign of the e-commerce website on Wix and SEO strategy (revenue x 5).- Community management, blog creation, needs simulator, newsletters (open rate 27-39%, click-through rate 2.5-7.2%).- Facebook ads (ROAS of 2.25).
- BecomtechDigital communication trainer - JUMP IN TECHCIVIC AND SOCIAL ORGANIZATIONSJune 2023 - Today (2 years and 11 months)Lyon, France"JUMP IN TECH" aims to train and inspire girls to enable them to access 21st-century careers. 4 intensive weeks of introduction to IT and digital to introduce technical IT careers to girls aged 14 to 17, with the goal of broadening their professional and educational choices.I am delighted to train participants in:- Visual identity- Graphic design- Street interview production- Video editing- Communication strategy- Social networks...And to support them in discovering the professional world!
- Ada Tech SchoolGrowth ManagerEDUCATION AND E-LEARNINGAugust 2021 - May 2022 (9 months)Paris, France- Creation and management of lead generation campaigns (social ads, Google ads, quiz (+100 leads in less than a week) and affiliation).- Optimization of the user journey on the website (WordPress).- SEO: redesign of the strategy (page 1 "IT school financing", "Paris IT school" and "Nantes IT school") optimizations and monitoring.
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Education
- Erasmus , Strategic MarketingMaastricht University School of Business and Economics2018Erasmus , Strategic Marketing
- Master 2 (M2), E-Business, E-Marketing and E-CommerceToulouse Business School (TBS)2019Master 2 (M2), E-Business, E-Marketing et E-Commerce