About Zoé
- **Communication tools**: brochure, catalog, menu, flyers, POS materials
- **Web content**: newsletters, product descriptions, website
- **Editorial content**: magazine, blog post
- **Social media content**: editorial calendar, stories, social ads
- Definition of youreditorial strategyand/or **360° communication strategy**.
French
Native or bilingual
English
Fluent
Experience
- HuttopiaMarketing Project ManagerTRAVEL AND TOURISMAugust 2021 - September 2024 (3 years and 1 month)Saint-Genis-les-Ollières, France
- Management of thebrand campaign
- Definition of seasonal **communication plans**: media, digital, commercial operations
- Creation of **brand and commercial content**: social ads, newsletters, web pages...
- Management of editorial projects: Nature brand **magazine**.
- Brand **partnerships**: Lafuma, Blacksheepvan, Naturalia, Photoweb
- Destination promotion: digital and print visibility, local partnerships, rates, etc.
- CaudalieAssistant Product Manager Trade Marketing EuropeFASHION AND COSMETICSSeptember 2020 - March 2021 (6 months)Paris, France
- **Launch of product lines**: Resveratrol—Lift, Vinoclean, Vinoperfect, furniture, and sun care kits
- Creation ofoffline & online sales materials
- Coordination of 10 European country subsidiaries
"Conscientious, efficient, and always available, Zoé was an exemplary intern who proved to be a major asset to the smooth running of our team."- Joséphine Martin, Trade Marketing Manager - Balzac ParisSocial Media & Influence ManagerFASHION AND COSMETICSMarch 2019 - August 2019 (6 months)Paris, France*Social mediamanagement: @balzacparis (stories) and @vousenbalzacparis
- Monthlyinfluencercampaign marketing
- **Content creation**: social ads, web series, blog articles...
"Zoé was one of the best interns I've had over the years. She demonstrated a high level of commitment, autonomy, and self-motivation." - Alice Laporte, Digital Marketing Manager
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Education
- Master 2 - Marketing & Digital BusinessESDES Lyon Business School2021Programme Grande Ecole - Major de promotion
- MSc Fashion Marketing ManagementCardiff Metropolitan University2020Creative Direction and Communication for Fashion, Fashion Behaviour - Knowing your fashion consumer, Strategic Fashion Buying and Product Management