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Zlatka H.ZH

Zlatka H.

Hotel Yield Optimization - Digitalization

€550/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Zlatka

Executive consultant in yield management and hotel development, I help my clients optimize revenue and drive commercial growth for their establishments. My intervention involves strategic pricing and availability setting to maximize revenue, considering demand fluctuations and competition.
I conduct a comprehensive study and develop pricing strategies tailored to different times of the year, room types, and customer segments. I use advanced analytical tools and historical demand data to adjust prices accordingly, while optimizing occupancy rates and revenue per available room.
In parallel, I focus on expanding the commercial activities of tourist establishments. This can include identifying new market opportunities, negotiating strategic partnerships with travel agencies, companies, or online platforms. I analyze the tools used and, if necessary, propose digitalization and modernization projects to increase competitiveness, streamline and personalize the customer experience, improve operations, and optimize results.
I am committed to evaluating effectiveness to ensure performance and achieve tangible and significant objectives.
  • French

    Native or bilingual

  • Bulgarian

    Native or bilingual

  • English

    Fluent

  • Russian

    Conversational

Remote only
Primarily works remotely

Experience

  • Y-PAD
    Manager
    CONSULTING AND AUDITS
    July 2015 - Today (10 years and 11 months)
    Paris, France
    Versatile profile combining yield management, business development, and tourism marketing. Expert in revenue optimization, I develop dynamic and high-performing pricing strategies. As a business developer, I create and foster strategic partnerships to increase the visibility and profitability of establishments. My operational marketing expertise allows me to design targeted and innovative actions, enhancing the attractiveness and competitiveness of tourist destinations and structures. My goal: maximize turnover while offering a quality customer experience.
    Digital Transformation Yield Management Business Development Performance Monitoring Marketing
  • MN'Organisation
    Business Development Manager
    CONSULTING AND AUDITS
    December 2013 - June 2015 (1 year and 6 months)
    Business development, pricing strategy, budget strategy, web marketing, yield management, customer service, communication strategy.
  • Better stay
    Contracting and Business Development Manager
    TRAVEL AND TOURISM
    March 2012 - October 2013 (1 year and 8 months)
    Negotiation and contracting on behalf of European tour operators and Parisian hotels. Negotiation and implementation of package deals.

Recommendations

Laura MelottiLM
ND
LL
+7
Laura Melotti and 9 other people have recommended Zlatka

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Education

  • Business Economics and Management
    Plus Value
    2007
  • International Marketing
    COGEFI
    2010

Skill set

Categories

  • Other