Freelancer profile translated to English.

Description

International Marketing & Communication Management

21 years in Retail, FMCG, Cosmetics, Franchise, BtoC, BtoB, Digital

Experience with Anglo-Saxon, Germanic, Latin, and Asian cultures

• Implementation of brand strategy and positioning

• Operational deployment of 360° approach (CRM, digital, e-Commerce…)

• Development and analysis of the customer journey / Optimization of customer relations and experience

• Development of omnichannel strategy

• Management of teams and cross-functional projects in an international context

Industry field of expertise

Languages

Workplace preferences

Can work on-site

Dax (up to 30km), Landes (up to 30km), Dax (up to 30km), Mont-de-Marsan (up to 30km)

Autre choze
Founder
CONSULTING AND AUDITS
May 2022 - Today (4 years and 1 month)
Paris, France
ONTEX SANTE France
International Marketing Director Digital Business Division
HEALTH AND WELLNESS
February 2020 - December 2021 (1 year and 11 months)
Paris, France
Global leader in Adult, Baby, and Feminine hygiene. Production sites in Europe, Africa, China, Middle East, USA, and Australia. Around thirty private labels worldwide. Annual revenue €2.5 billion.

• Strategy and positioning of the brand “Little Big Change” (Baby Diaper Subscription) present in France and Benelux
• Launch of the LBC Brand in the German and Austrian markets.
• Implementation of Customer Relationship Strategy: CRM, Anti-Churn Action Plan
• Creation and market launch of the brand “a Lovely day” (Incontinence Product Subscription)
• Implementation of Social Media Strategy
Dom&vie
Marketing and Strategy Consultant
HEALTH AND WELLNESS
March 2019 - October 2019 (7 months)
Paris, France
For a "Silver Economy" startup focused on senior housing solutions, collaborated with founders on the third funding round, with the goal of joining the Board as "Communication & Marketing Director".

• Consulting on communication and offering positioning for the next 7 years
• Business Plan Structuring
• "Pitch Deck" Preparation
• Participation in all investor meetings