Freelancer profile translated to English.
Back to original languageAbout Zita
I help brands, companies, and institutions with strategic graphic design, branding, visual identity, logos, editorial design, catalogs, dossiers, presentations, and communication pieces. I create solid, coherent, and professional visual systems, designed to make each brand communicate better, differentiate itself, and gain presence.
I work agilely, with fast deliveries and careful revisions, but always based on criteria and strategy. I don't limit myself to executing pieces: I listen, analyze, propose, and accompany each project as if it were my own.
I have over 15 years of experience and a solid foundation built alongside design leaders like Alberto Corazón, who highlighted in me “great graphic talent along with solid craftsmanship”. I have worked for clients such as Fundación César Manrique, Comunidad de Madrid, ESIC, Real Academia de Bellas Artes de San Fernando, Meliá, Decathlon, and Alain Afflelou, developing projects for visual identity, editorial design, branding, communication, and graphic pieces in multiple formats.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Valle Guerrero
On Malt
Graphic Standards and Templates for Social MediaSOCIAL NETWORKSJune 2026 - July 2026Madrid, SpainDevelopment of an idea, concept, and visual language for social media publications. Delivery of standards and templates. - EFICIAWhitepapersENERGY AND UTILITIESMay 2026 - June 2026 (1 month)Madrid, SpainDevelopment of the design and layout of dossiers (Whitepapers) including graphics, images, and text. Cover and interior design.
- FUNDACIÓN CESAR MANRIQUEIdentity, Brochures, Books, Signage, Merchandising, General Graphic DesignCULTURENovember 2001 - Today (24 years and 8 months)Charco del Palo (Lanzarote), SpainMajor client for many years. Development of their entire visual identity through the design of brochures, layout and design of various book collections (covers and interiors), graphic design for exhibitions, posters, stationery, signage, banners, merchandising, and all types of graphic elements.
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Education
- DesignPontifical Catholic University of Chile2005
- Master's in Interior DesignUniversity of Salamanca2010