Freelancer profile translated to English.

Description

B2B & Growth Marketing Consultant | 8 years of experience

I strengthen Marketing teams on strategic and operational projects, with an approach focused on acquisition, user experience, and business impact.

Trained in Growth Marketing, I master the levers of digital acquisition: multi-channel prospecting, automation, scraping, acquisition campaigns, SEO, and copywriting.

I can intervene in strategic thinking as well as in field execution.

My areas of intervention:

Growth Marketing & Acquisition

- Structuring acquisition funnels

- Multi-channel prospecting campaigns (email, LinkedIn, cold call)

- Scraping, enrichment, B2B targeting

- Tracking and analyzing results

Marketing Intelligence

- Customer listening plan / user surveys

- Market research

- Positioning and user journey analysis

Marketing Project Management

- Product / new service launches

- Events (scoping, content, communication)

- CRM / marketing automation tool integration

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

Magileads
Marketing Consultant
SOFTWARE PUBLISHING
September 2024 - Today (1 year and 9 months)
Paris, France
Complete redesign of the SaaS interface (UX) and website

Participation in the product roadmap

Conception of the marketing strategy and associated action plan

Alignment of Sales and Marketing teams: messaging, sales kits, CRM optimization

Structuring and design of operational methodologies

Social media management

Weekly newsletter
Social Media Marketing Project Management Content Marketing
Dreamando
Partner
EDUCATION AND E-LEARNING
September 2022 - August 2024 (1 year and 11 months)
Paris, France
Definition of the strategic vision and growth roadmap

Building the brand platform, including visual identity and value proposition

Coordination of website creation and social media presence deployment

Development and execution of the strategic marketing plan

Management of launch initiatives: podcast production, digital marketing, video content, article publications, etc.
Digital Communication Marketing Project Management Content Marketing
INETUM SOFTWARE FRANCE
Marketing Manager
DIGITAL AND IT
October 2021 - July 2023 (1 year and 9 months)
St.-Ouen, France
Management - 4 people
Definition of the Marketing strategy for the public sector - 7 divisions
Deployment of Marketing initiatives: product, event, communication campaigns, etc.
Creation of cross-functional synergies: R&D, PMO, Sales