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Zineb J.ZJ

Zineb J.

Marketing/Trainer/Content/Creation

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Zineb

Passionate about marketing and driven by a constant thirst for learning, I have built my expertise over eight years of experience in various sectors, allowing me to adapt to multiple environments and challenges.

My skills cover a wide range of marketing aspects:

- Digital Communication: I design impactful campaigns by integrating storytelling and data analysis to optimize performance.
- Marketing Strategy: I support companies in defining and implementing innovative strategies, aligned with their objectives and their DNA.
- Copywriting: With words at the heart of my creativity, I create tailor-made messages that can move, inspire, and convince.
- Training: Whether for employees or business school students, I strive to share concrete and actionable knowledge while fostering exchange and curiosity.
My Approach:
Curious and pragmatic, I firmly believe that every project deserves a unique approach, based on a thorough understanding of the expectations and values of stakeholders. My varied experiences have taught me the importance of agility, active listening, and collaboration to generate lasting impact.

Outside of my professional life, I find inspiration in design, which fuels my creativity, and in self-training to stay abreast of trends and the wave of innovation. These passions help me push boundaries and propose bold and relevant ideas in my work.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • LEXOM
    Professor of Marketing, Data Marketing, Communication, Event Management, and Digital
    EDUCATION AND E-LEARNING
    December 2023 - Today (2 years and 6 months)
    - Teaching advanced Data Marketing courses, including marketing data analysis, audience segmentation, and digital campaign optimization.
    - Developing innovative educational programs to prepare students for the challenges of modern digital marketing.
    - Supervising and mentoring students, helping them develop skills in data analysis, SEO, online advertising, social media, and email marketing.
    - Collaborating with research teams to contribute to the advancement of knowledge in the field of Data Marketing.
  • Women in PropTech l Immobilier & TechWomen in PropTech
    Marketing Manager
    CIVIC AND SOCIAL ORGANIZATIONS
    February 2023 - Today (3 years and 4 months)
    - Developing a marketing strategy aligned with Women in PropTech's objectives.
    - Designing marketing campaigns to increase the organization's visibility.
    - Writing and editing press releases, articles, and other promotional content. - Planning, coordinating, and promoting events related to PropTech and women in the sector.
    - Establishing and maintaining relationships with the media.
    - Seeking opportunities for media coverage for Women in PropTech.
    - Monitoring market trends and competitor activities.
    - Adapting marketing strategies based on industry changes.
  • Confidential
    HubSpot Consultant
    E-COMMERCE
    December 2022 - May 2023 (5 months)
    Paris, France
    - Worked closely with clients to develop digital marketing strategies tailored to their specific needs.

    - Conducted in-depth audits of existing campaigns, identifying areas for improvement and proposing solutions to increase lead generation and conversions.

    - Set up and configured the HubSpot platform for clients, ensuring all necessary tools and features were used optimally.

    - Created and managed email marketing campaigns, automation workflows, landing pages, and forms to support lead generation and nurturing initiatives.

    - Analyzed campaign performance using HubSpot's analytical tools, providing detailed reports and recommendations for improvement.

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Education

  • MASTER MARKETING & COMMUNICATION
    IAE NICE
    2017
  • MSC FASHION MARKETING, DESIGN & BRAND STRATEGIES
    INSEEC PARIS
    2022

Certifications

  • Certification in Project Management - Accredited Masterclass
    Udemy
    2023

Skill set (13)

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