About Zineb
French
Native or bilingual
English
Fluent
Spanish
Basic
Arabic
Native or bilingual
Experience
- LEXOMProfessor of Marketing, Data Marketing, Communication, Event Management, and DigitalEDUCATION AND E-LEARNINGDecember 2023 - Today (2 years and 6 months)- Teaching advanced Data Marketing courses, including marketing data analysis, audience segmentation, and digital campaign optimization.- Developing innovative educational programs to prepare students for the challenges of modern digital marketing.- Supervising and mentoring students, helping them develop skills in data analysis, SEO, online advertising, social media, and email marketing.- Collaborating with research teams to contribute to the advancement of knowledge in the field of Data Marketing.
- Women in PropTech l Immobilier & TechWomen in PropTechMarketing ManagerCIVIC AND SOCIAL ORGANIZATIONSFebruary 2023 - Today (3 years and 4 months)- Developing a marketing strategy aligned with Women in PropTech's objectives.- Designing marketing campaigns to increase the organization's visibility.- Writing and editing press releases, articles, and other promotional content. - Planning, coordinating, and promoting events related to PropTech and women in the sector.- Establishing and maintaining relationships with the media.- Seeking opportunities for media coverage for Women in PropTech.- Monitoring market trends and competitor activities.- Adapting marketing strategies based on industry changes.
- ConfidentialHubSpot ConsultantE-COMMERCEDecember 2022 - May 2023 (5 months)Paris, France- Worked closely with clients to develop digital marketing strategies tailored to their specific needs.- Conducted in-depth audits of existing campaigns, identifying areas for improvement and proposing solutions to increase lead generation and conversions.- Set up and configured the HubSpot platform for clients, ensuring all necessary tools and features were used optimally.- Created and managed email marketing campaigns, automation workflows, landing pages, and forms to support lead generation and nurturing initiatives.- Analyzed campaign performance using HubSpot's analytical tools, providing detailed reports and recommendations for improvement.
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Education
- MASTER MARKETING & COMMUNICATIONIAE NICE2017
- MSC FASHION MARKETING, DESIGN & BRAND STRATEGIESINSEEC PARIS2022
Certifications
- Certification in Project Management - Accredited MasterclassUdemy2023