Freelancer profile translated to English.

Description

Does your communication influence, or does it merely inform?

When the message isn't clear, everything comes at a cost: credibility, buy-in, decision speed... and impact.

The good news: it can be quickly corrected as soon as the message, intention, and execution are aligned.

I AM ZINEB IDRISSI, AN INFLUENCE COMMUNICATION STRATEGY CONSULTANT (CORPORATE & GENERAL PUBLIC).

MY JOB: to transform your public speaking, your content, and your key messages into a concrete lever ((ATTRACT, CONVINCE, RECRUIT, SELL, UNITE, REASSURE)).

⚡️ MY AREAS OF EXPERTISE:

- Communication Strategy: brand platform, positioning, storytelling, 360 plan

- Key Messages & Talking Points: speeches, kits, arguments, scripts

- High-Stakes Public Speaking: executive communication, media training, workshops

- Content & Visibility: executive LinkedIn, thought leadership, editorial plan, posts

- Sensitive Communication: framing, messaging, preparation (e.g., crisis communication)

🙋‍♀️ PRACTICALLY (I PRODUCE, I DON'T JUST ADVISE):

> I clarify your message (what you say, to whom, and why you are believed)

> I structure a prioritized roadmap (what matters now)

> I write / co-write: talking points, scripts, storytelling, brand content, posts

> I train & activate: workshops, templates, execution routines

AND IF NEEDED, I ACT AS AN EXTERNAL COMMUNICATIONS DIRECTOR (arbitration, coordination, deliverables)

Need clarity and a simple first step? I offer EXPRESS AUDITS to launch your communication strategy.

CONTACT ME to move forward and achieve your desired results quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Fluent
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

THE STORYZ
Founder / Influence Communication Consultant
CONSULTING AND AUDITS
January 2019 - Today (7 years and 5 months)
Paris, France

⚡️ Consulting, structuring, and managing communication and influence strategies.

Image, employer brand, employee advocacy, message positioning, support for offline public speaking (interviews, defenses, pitches) and online (LinkedIn), and sensitive communication management.

⚡️ Training & Workshops

For teams, managers, and leaders, to develop clearer, more influential, and impactful communication practices in their daily professional lives.
Topics: Clarity, credibility, impact, persuasion, pitching, assertiveness, conflict management.

References: Adidas · Square Management · Sanofi · Accor · La Sécurité sociale · Activision · Andros · E.Leclerc · Sushi Daily · WWE

FRANCE AND INTERNATIONAL, IN FRENCH AND ENGLISH, WITH ORGANIZATIONS AND MULTICULTURAL TEAMS.
Influence Communication Consulting Employer Brand Communication LinkedIn
Agence Kingcom
Account Director - Influence Communication
DIGITAL AND IT
June 2014 - June 2017 (3 years)
Paris, France
- Client Management and strategic consulting
- Implementation of communication strategies: Global & Multichannel Approach
- Press relations, e-PR, and public relations
- Writing recommendations, press releases, and press kits, arguments, etc.
- Writing creative print and web content
- Coaching, media training
- Sensitive and crisis communication management
- Building and maintaining relationships with journalists, bloggers, and opinion leaders
- Managing and adhering to schedules and budgets
- Managing a team of 8 people

**Sectors**: Industries - Agri-food and pharmaceuticals, Mass distribution, Food, wine and spirits, education, etc.

**References**: SEB, SANOFI AVENTIS, ANDROS, E.LECLERC, JACQUET BROSSARD, GRAND OPTICAL, BABILOU, etc
Consulting Communication Strategy Press Relations Influencers Media
Hopscotch
Senior Public Relations Consultant
DIGITAL AND IT
January 2009 - June 2014 (5 years and 6 months)
Paris, France
- Strategic thinking and strategic planning
- Implementation of global communication strategies, particularly press and public relations
- Event organization
- Implementation of organizational processes
- Writing recommendations
- Writing press releases and press kits

**Sectors**: Gastronomy, Tourism, Hospitality, Entertainment, Education, Management, etc.

**References**: Accor, La Semaine du Goût, WWE (American Wrestling), Norwegian Seafood Council, Reunion Island Tourism, Martinique Island Tourism, Kedge Business School, etc
Project Management Press Relations Communication Strategy Content Marketing Public Relations