Freelancer profile translated to English.

Description

With over 17 years of professional experience, I can assist you in launching your digital projects. I cover the entire scope of a project, from strategic thinking to execution, utilizing skills in strategic marketing, product management, customer experience, Design Thinking, and project management.

I also manage your digital strategy based on inbound marketing. I am HubSpot certified.

My strengths:

- A strong interest in how digital can drive growth and create quality customer experiences by deploying a set of products, services, and content,

- Strong proposal and problem-solving abilities,

- A results-oriented approach, constantly focused on the customer,

- Varied experience in project management, always customer-centric and product-oriented, with both strategic and operational components:

* Head of Product at Royal Air Maroc, responsible for the development of all ground and in-flight products for the company,

* General Manager of an NGO working in education in Morocco,

* Communication Manager at Royal Air Maroc,

* HR Development Manager at Royal Air Maroc,

* Audit Mission Leader at EY in Paris.

- Ease in transversal management. I will bridge the gap between internal and external teams, between marketing and technical departments,

- Ability to communicate in English and Arabic.

Since 2018, I have been teaching in schools (Ecole Centrale Casablanca, emlyon business school Casablanca campus), particularly to support student entrepreneurs in their startup launch projects.

I am a graduate of ESCP Business School (Class of 2001). I am also certified in Design Thinking, innovation, digital transformation, and project management.

Feel free to discuss your project with me!

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Diane Conseil
Digital Consultant
CONSULTING AND AUDITS
January 2020 - Today (6 years and 5 months)
Casablanca, Morocco
PRODUCT MANAGER: Design of digital products and quality user experiences in collaboration with relevant teams, monitoring the production of solution features:
- Positioning strategy, product vision, and roadmap that prioritizes deliveries,
- Supervision of discovery processes (user research, data analysis), idea generation, prototyping, and testing (Design Thinking),
- Definition and prioritization of features (Product Owner) before production by the relevant teams.

DIGITAL STRATEGY | DIGITAL MARKETING: Design and implementation of growth strategies based on inbound marketing:
- Online content strategy,
- Conversion techniques,
- Conversational marketing,
- Marketing automation,
- Brand promotion on social networks
Product manager Positioning Strategy
Ecole Centrale Casablanca, Maroc
Support for student entrepreneurs in their startup launch projects
EDUCATION AND E-LEARNING
January 2018 - Today (8 years and 5 months)
Areas of intervention as an adjunct professor: Strategic Marketing, Innovation, Design Thinking, Lean Start-Up, Business Models and Value Proposition, Entrepreneurship.

Total hours: 60 hours
Positioning Strategy Product manager Business model Start-up
emlyon business school, Maroc
Support for students in their career orientation
EDUCATION AND E-LEARNING
January 2019 - January 2020 (1 year)
Casablanca, Morocco
Areas of intervention as an adjunct professor: Career orientation, career coaching for 80 Bachelor program students.

Total hours: 50 hours