About Zineb
French
Native or bilingual
English
Native or bilingual
Experience
- FREELANCEGrowth and Business Development Consultant.June 2026 - Today (1 month)Paris, FranceWith experience in demanding tech environments (Google, TikTok), I help tech companies and digital platforms grow: acquiring partners, managing strategic accounts, and launching/optimizing Paid Social campaigns (Google Ads, TikTok Ads, LinkedIn Ads). I also focus on structuring processes, creating playbooks, and onboarding/training sales teams (MEDDPICC, social selling, cold calling).
- TIKTOKBusiness Development and Partnership Manager.August 2024 - Today (1 year and 11 months)Paris, France• - Development and expansion of the TikTok LIVE agency program in France: prospecting, identifying, and signing new partners: +18% agency onboarding and +8% revenue YoY.• - Structuring of the entire partner acquisition strategy: value proposition, pitch materials, sales cycle, and team operational processes.• - Opening and management of the TikTok Ads channel for BD lead generation: setup, targeting, creatives, optimization, weekly reporting. CPL at $3.93 (vs $23 central market); 38% of signed agency contracts from this channel, with 70% reaching internal growth milestones.• - Organizing quarterly events to educate our partners and support creator monetization.• - Management of two junior account managers: objective setting, monitoring, skill development.
- GOOGLESenior Account Manager.August 2021 - July 2024 (2 years and 11 months)Dublin, Ireland• - Responsible for a portfolio of 60 French mid-market retailers, representing €12M in quarterly revenue, +13% YoY revenue growth.• - Strategic partner for C-levels and agencies: defining full-funnel strategies, investment recommendations, seasonal planning, Ads account optimizations.• - Launching and optimizing Google Ads campaigns from A to Z for early-career SMEs, then promoted to complex mid-market accounts.• - Organizing personalized workshops to accelerate adoption of new Google Ads features. Top 10% product adoption in France.• - Collaboration with Product, Support, and Agency teams to ensure performance and sustainable growth.
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Education
- Master in Management, Grande École ProgramESSEC Business School.2020
- IBM Project Management CertificationCertification IBM Project Management