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Zineb El KoulaliZE

Zineb El Koulali

Growth and Business Development Consultant.

€900/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Zineb

Freelance consultant specializing in Business Development, Partnerships, and Enablement. With experience in demanding tech environments (Google, TikTok), I help tech companies and digital platforms grow: acquiring partners, managing strategic accounts, and launching/optimizing Paid Social campaigns (Google Ads, TikTok Ads, LinkedIn Ads). I also focus on structuring processes, creating playbooks, and onboarding/training sales teams (MEDDPICC, social selling, cold calling).
Do you have a growth project, a team to structure, or campaigns to launch?
Feel free to contact me to discuss your needs. Available for missions in Paris and remotely.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • FREELANCE
    Growth and Business Development Consultant.
    June 2026 - Today (1 month)
    Paris, France
    With experience in demanding tech environments (Google, TikTok), I help tech companies and digital platforms grow: acquiring partners, managing strategic accounts, and launching/optimizing Paid Social campaigns (Google Ads, TikTok Ads, LinkedIn Ads). I also focus on structuring processes, creating playbooks, and onboarding/training sales teams (MEDDPICC, social selling, cold calling).
  • TIKTOK
    Business Development and Partnership Manager.
    August 2024 - Today (1 year and 11 months)
    Paris, France
    • - Development and expansion of the TikTok LIVE agency program in France: prospecting, identifying, and signing new partners: +18% agency onboarding and +8% revenue YoY.
    • - Structuring of the entire partner acquisition strategy: value proposition, pitch materials, sales cycle, and team operational processes.
    • - Opening and management of the TikTok Ads channel for BD lead generation: setup, targeting, creatives, optimization, weekly reporting. CPL at $3.93 (vs $23 central market); 38% of signed agency contracts from this channel, with 70% reaching internal growth milestones.
    • - Organizing quarterly events to educate our partners and support creator monetization.
    • - Management of two junior account managers: objective setting, monitoring, skill development.
    Business development Partnerships Sales enablement TikTok Ads LinkedIn Ads
  • GOOGLE
    Senior Account Manager.
    August 2021 - July 2024 (2 years and 11 months)
    Dublin, Ireland
    • - Responsible for a portfolio of 60 French mid-market retailers, representing €12M in quarterly revenue, +13% YoY revenue growth.
    • - Strategic partner for C-levels and agencies: defining full-funnel strategies, investment recommendations, seasonal planning, Ads account optimizations.
    • - Launching and optimizing Google Ads campaigns from A to Z for early-career SMEs, then promoted to complex mid-market accounts.
    • - Organizing personalized workshops to accelerate adoption of new Google Ads features. Top 10% product adoption in France.
    • - Collaboration with Product, Support, and Agency teams to ensure performance and sustainable growth.
    Google Ads MEDDPICC social selling Account Management

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Education

  • Master in Management, Grande École Program
    ESSEC Business School.
    2020
  • IBM Project Management Certification
    Certification IBM Project Management

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