Zineb B., Media Ads Performance | Retail & Luxe

Freelancer profile translated to English.

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Description

Looking to maximize your advertising campaigns with measurable results?

I help retail and luxury brands manage and optimize their Meta Ads and Google Ads campaigns – from strategy to performance.

What sets me apart: hands-on expertise gained on demanding luxury and retail accounts, with a results-oriented approach: ROAS, CPL, account growth.

My services include:

Audit and restructuring of Meta & Google Ads accounts
Performance campaign management (Search, Social, Shopping)
Reporting and performance analysis
Digital acquisition strategy

Available for one-off projects or monthly support.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

McDonald's France
Digital Marketing Project Assistant
October 2022 - December 2023 (1 year and 2 months)
Guyancourt, France
Management and analysis of digital campaigns on a national scale across a network of several hundred restaurants:
Management and monitoring of national and local digital campaigns
Analysis of marketing performance and creation of dashboards
Deployment of marketing tools to the local network
Coordination of projects between internal teams and external partners
CRM Project Management Data Analysis Reporting Meta Ads
Paroles Indigo
Communication Project Assistant
October 2021 - September 2022 (11 months)
Implementation of the digital communication strategy
Management of content campaigns and performance monitoring
Editorial coordination and publication calendar management
Digital Strategy Digital Campaigns Reporting Project Management Performance Analysis
Far East Prod
Production & Communication Assistant
CULTURE
March 2021 - July 2021 (4 months)
Saint-Ouen, France
Design and deployment of digital communication campaigns
Creation of print and digital materials
Digital Campaigns Social Ads Communication Strategy Content Creation Project Coordination

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MSc Digital Marketing & Data
Kedge Business School
2023
Master Project and Establishment Management
Aix-Marseille University
2022

Strategy Consultant