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Zineb AmhrarZA

Zineb Amhrar

Transformation and Change Management Consultant

€825/day
Lyon, FR
15+ years

Average response time: 24 hours

Freelancer profile translated to English.
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About Zineb

Change Manager ⏐ Digital Transformation ⏐ SAP S-4HANA/Salesforce/Digital Workplace Consultant | AI/GenAI Consultant.

I help organizations secure the adoption of their digital & organizational transformations, ensuring user engagement, performance, and successful deployments.

PROSCI Certified, I work on complex projects to structure, manage, and embed change for the long term.

My Goal:

  • Transform technical projects into measurable operational successes
  • Ensure user adoption and prevent resistance to change
  • Secure critical phases: design, deployment, go-live, stabilization

My Expertise:

Change management on ERP / CRM projects
  • Complex and multi-site deployments
  • Impact analysis and stakeholder mapping
  • Change management strategy and plan
  • Implementation of user adoption mechanisms
  • Support for individual and collective resistance to change
  • Design and management of communication plans
  • User training and learning programs
  • Facilitation of ambassador and key user networks
  • Go-live preparation and securing
  • Post-deployment support and stabilization

Environments & Tools

  • SAP S/4HANA, SAP IS-U
  • Salesforce
  • Microsoft 365 / Digital Workplace
  • 360Learning
  • Microsoft Copilot

Project Management & Leadership

  • End-to-end transformation project management
  • Cross-functional coordination (IT / Business / Management)
  • Project governance and KPI monitoring
  • Agile methodologies
  • Structured and results-oriented approach

Intervention Context

I operate in demanding, international environments, with the ability to quickly adapt to complex organizations.

I am available for short & long-term assignments, in France or internationally.

Let's discuss your transformation challenges together.
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lyon (up to 50km), Paris (up to 50km), Mulhouse (up to 50km), Bordeaux (up to 50km), Genève (up to 50km)

Experience

  • GEG
    Change Management Lead – SAP S/4HANA & Salesforce ERP Program
    ENERGY AND UTILITIES
    March 2023 - May 2026 (3 years and 2 months)
    Grenoble, France
    Managed the change management for a major transformation program: SAP ERP deployment, Salesforce upgrade, and their interoperability, in a context of introducing GenAI tools and a highly regulated public energy environment.

    Key Results & Achievements
    ▸ 80% user adoption rate for key SAP and Salesforce processes from go-live. Target achieved 3 months post-deployment.
    ▸ Designed and managed a Change Strategy validated by the executive steering committee, covering impact assessment, communication, training, and facilitation of an internal network of representatives.
    ▸ Conducted a comprehensive impact assessment (processes, roles, data, IT interfaces) used as a reference for project decisions and business stakeholder alignment.
    ▸ Built a library of reusable training assets integrated into onboarding paths, reducing time-to-proficiency for new employees.
    ▸ Significantly reduced post-deployment roadblocks through feedback loops from the ambassador network and proactive upstream resistance management.

    Environment
    SAP IS-U, Salesforce, Microsoft Copilot, M365, Jira, Confluence, SharePoint, Miro, Notion
    Change Management SAP S/4 HANA Salesforce User Training Communication & Adoption
  • SOLVAY
    Change Manager | Digital Workplace
    CHEMICAL
    May 2022 - February 2023 (9 months)
    Lyon, France
    Structured and managed the global deployment of a new Digital Workplace to multicultural populations in 20+ countries (EMEA, North America, Asia-Pacific).

    Key Results & Achievements
    ▸ +65% adoption rate on key features from the initial deployment phases, across over 20 countries.
    ▸ Designed and deployed a culturally adapted ADKAR strategy, facilitating a cross-regional ambassador network that accelerated local champions' autonomy.
    ▸ Produced multilingual materials and conducted hybrid training sessions (in-person + remote) tailored to each geographical area.
    ▸ Created a replicable change framework adopted for subsequent international deployments.

    Environment
    Google Workspace, ServiceNow, Jira, Confluence, ADKAR, SharePoint, Teams
    Change Management & Transformation Digital Workplace ADKAR Communication User Training
  • Ocea Smart Building
    Transformation & Performance Manager | Change Management
    ENVIRONMENTAL
    July 2017 - February 2022 (4 years and 7 months)
    Lyon, France
    Managed a large-scale organizational and digital transformation across 27 national sites: operational performance, process digitalization, IT system overhaul, and HSE policy. Managed a central team of 5 business Project Managers and supervised 5 Regional Performance Managers, acting as local change agents.

    Key Achievements
    ▸ Harmonized and digitalized business processes across 27 sites, using dual run to ensure business continuity: national operational consistency and data reliability.
    ▸ Complete integration of the Bornes Solutions subsidiary (EV charging): alignment of group processes, HR and operational harmonization, commercial deployment in 3 European markets (France, Italy, Belgium).
    ▸ Obtained and maintained ISO 9001:2015, Qualibat, and RGE certifications: audits, compliance, national HSE training via 360Learning.
    ▸ Deployed Agile, 5S, Six Sigma, and Kaizen methods with measurable improvement in team maturity and engagement.
    ▸ Interim management of the Nice branch (8 months): managerial continuity, team stabilization, and local anchoring of the transformation, while maintaining all national responsibilities.

    Environment
    Navision ERP, SharePoint, Power BI, 360Learning, Azure DevOps, Agile, Design Thinking, FMEA
    Organizational Transformation Business Process Optimization IT System Overhaul Change Management Interim Management

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Education

  • Master's degree in Management "Business Engineering" Alternating - EM Strasbourg, Specialized in Sales, Merchandising and Marketing Operations
    EM Strasbourg Business School (EMS)
    2009
    Master degree in management « Business Engineering » Alternately - EM Strasbourg, Specialized Sales, Merchandising and Marketing Operations
  • Top French engineering school, specializing in Automation and Systems with a Mechanical orientation - ENSISA, Automation Engineer Technology/Technician
    ENSISA - Higher School of Engineers of Alsace
    2008
    Top French engineer school, Automatic and Systems with Mechanical orientation - ENSISA, Automation Engineer Technology/ Technician

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