Freelancer profile translated to English.
Back to original languageAbout Zina
Driven by an entrepreneurial spirit, I enjoy the idea of contributing to the dynamics of change with the ambition of supporting companies in achieving tomorrow's challenges.
Step by step, my mission alongside you consists of:
- Observing changes in our environment (societal, technological, environmental..)
- Listening to the user's daily needs
- Analyzing the alchemy of change on the user
- Extracting insights to reorient or implement WIN-WIN strategies
- Supporting my clients in deploying Marketing/Data and Communication strategies
Do not hesitate to contact me if you wish to establish a quote for study & strategies support. I will provide you with all the steps, costing, and a timeline to ensure we meet your objectives.
So don't wait any longer, the future is being shaped today!
Zina
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- UnlimitailHead of Insights & MeasurementPRESS AND MEDIAJanuary 2023 - Today (3 years and 7 months)Paris, FranceIn charge of developing digital measurement, brand insights analysis, business performance of innovation launches and line extensions, and digital campaign dissemination.Analysis of full-funnel campaign performance and e-commerce customer journeys.Development of measurements through data collaboration (social platforms, brands, partners, etc.).Member of the Retail Media Measurement GT - IAB Europe and Alliance Digitale.Measurement of CTV effectiveness. Segmented TV, Full digital (Open Web and Social), DOOH, Branding and impact on sales, etc.
- CarrefourMarketing Analysis ManagerE-COMMERCEDecember 2022 - December 2023 (1 year)Massy, FranceMarketing strategy and effectiveness studies for retail media.Supporting brands and partners with digital solutions in measuring the effectiveness of digital and physical campaigns.Analyzing shopper behavior in-store and in e-commerce.
- France TV PubDigital Studies ManagerFILM AND AVJune 2021 - April 2022 (10 months)Boulogne-Billancourt, FranceManagement of digital audience and effectiveness studies for the France.tv advertising department.- Analysis and dissemination of group and market audiences (TV4E, Global Internet, Internet Video, Estat..).- Behavioral and effectiveness studies (Branding Post-Test, Médiamétrie DAR System, Contextual Advertising Effectiveness Measurement, etc.).- Activation and monitoring of Digital Ad Trust certification audits for the group's platforms (CESP - ACPM).- Member of the CESP Digital Committee and participation in market bodies.
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Education
- Master 2 Marketing and Corporate CommunicationsUniversité Panthéon Assas2012
- Master 1: Marketing Strategy and Consumer StudiesINSEEC2011
Certifications
- Google AnalyticsGoogle2020
- Data AnalysisDataBird2022