Freelancer profile translated to English.

Description

With a Master's degree in Communication and Creative Strategy, I have developed versatile experience as a freelance graphic designer, as well as in marketing and customer relations.

This dual experience allows me today to understand both the creative challenges and the business objectives behind each medium.

I am accustomed to developing visual identities across various media, both digital and print, while respecting an existing graphic charter.

Languages

French
Native or bilingual
English
Conversational
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

DiamentConseilImmobiliers_
Marketing & Customer Relations
July 2024 - January 2025 (6 months)
Paris, France
Conception and implementation of marketing strategies to strengthen the agency's visibility and promote real estate services. Creation and management of content for marketing materials (brochures, newsletters, social media, etc.) to maximize customer engagement and loyalty. Organization of events and trade shows to promote the agency and strengthen relationships with partners and clients.
Visual Identity
Aesavant, Concept sotre
Communications Officer
March 2023 - September 2023 (6 months)
Paris, France
Brand identity redesign strategy. Strategy development and implementation. Daily monitoring of official accounts. Design and delivery of communication tools. Tracking of deliverables within deadlines and budget. Improvement of user experience. Creation of content associated with each event. Client and partnership management. Develop and maintain a portfolio of international and local clients. E-merchandising. Reporting on acquisition channels and revenue (Search Engine Marketing). Management of the backend of web products.
Visual Identity Adobe Photoshop
ThinkerBrand,
Visual Communications Officer
June 2021 - September 2021 (3 months)
China
Cultural tourism. Graphic design of visual identity (Logo, flyers, posters...). Branding and design strategy concept development. Content creation for social media, website, Wechat, Weibo. Layout and writing of newsletters and promotions. Permanent exhibition of Zhong Shan Road. Participation in exhibition curation, strategic planning, and content creation by providing storytelling. Graphic design of exhibition logos, flyers, and posters. Effective floor plan design, simulation, and final design of a 7x3.4 meter exhibition wall and some exhibition catalogs.