Ziad Braij

Managed an email database of 70,000 contacts for Annetta Powell, a digital product coach generating millions of dollars in revenue and followed by over 600,000 people on Instagram.

Responsible for copywriting, technical strategy, and automations, with the mission to convert cold leads into masterclass attendees and then into paying customers.

• Generated over six figures in traceable revenue directly attributed to the email channel

• Live masterclass attendance rates reaching up to 63%

• Average open rate maintained at 45%

• Contributed to business growth by converting subscribers into high-value customers (high AOV)

Managed and fully developed the email marketing channel for a premium company specializing in steel fencing, targeting residential owners and equestrian ranches in the United States, with ongoing expansion into Europe and the Middle East.

Responsible for email strategy, direct response copywriting, advanced segmentation, automations, and increasing revenue generated by email.

• Created and optimized high-performing automated flows (Welcome, Estimate Tool, educational sequences, installation, seasonal campaigns, winback and sunset)

• Strategic reactivation of dormant leads and increased revenue through targeted email campaigns

• Wrote conversion-oriented promotional campaigns related to limited stock, price variations, and seasonal periods

• Integrated lead capture tools and synchronized CRM / email platform

• Addressed key objections (permits, price per meter, installation, horse safety, durability, return on investment)

• Optimized deliverability and maintained a healthy database