About Ziad
Having most recently spent 5 years as a senior consultant and marketing leader in the USA, managing GSK’s largest Respiratory brands—Flonase and Nicorette— and partnering with Bain & Company to launch GSK’s portfolio strategy framework, I bring experience in driving brand growth, landing innovation and applying creativity across all aspects of marketing mix.
Prior to working in the USA, my 18- year marketing career has been built in the UK and in the Middle East growing CPG & Healthcare brands. My core strengths are my vision for unlocking growth-driving white spaces, identifying strategies to unlock value to consumers, and using creativity to spark innovation and storytelling.
Throughout my career I have built a strong set of cross-functional leadership skills spearheading digital transformation initiatives, leading the growth planning process, and originating digital health tech/global NPD, and communications planning.
I also have passion for brand experience—an increasingly important strand of activation—and have led agency creativity and galvanized internal stakeholder support in this space. I have nurtured a team culture that values a deep human understanding of consumers, to deliver inclusive brand experiences that people trust and enjoy.
Learning how to be my authentic self in the workplace has sculpted my leadership values and work ethic: an empathetic leader who values togetherness, sees the best in others, and creates a safe, supportive culture through connection and kindness.
Arabic
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Málaga (up to 20km)
Experience
- Independant ConsultantSenior ConsultantHEALTH AND WELLNESSJanuary 2023 - Today (3 years and 5 months)Málaga, SpainConsulting for investment firms, start ups, healthcare & CPG companies:- Business strategy- Marketing & Technology stack- Industry Trends- Innovation Strategy- Portfolio Management
- HaleonPortfolio Strategy Lead, Repeatable Growth, AmericasMay 2021 - January 2023 (1 year and 8 months)Warren Township, NJ, USALed a senior team including Bain Consulting to help launch GSK's new strategic growth framework (Repeatable Growth Model) across Americas region: Planned and facilitated key brand growth workshops with senior leadership from market and global teams across VMS, Digestive Health, Pain Relief categories achieving projected financial upside of ~$400M in 2022-2025. Understand how consumers buy, identify sources of growth, and align on 'Where to Play' priorities. Perform high level 'How to Win' gap assessment and shortlist priority growth strategies. Oversee the delivery of brand growth action plans and aligned KPIs for execution tracking
- HaleonUS Co-lead for Spectrum ERGAugust 2020 - March 2022 (1 year and 7 months)Warren, NJ 07059, USAActivated I&D strategy through an ERG program focused on making LGBTQ+ colleagues feel supported and respected to bring their whole selves to work Membership engagement, external community partnerships, industry collaborations and thought leadership, employee development
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Education
- Leadership CommunicationHarvard Extension School2019Leadership Communication
- Music Business Marketing & Management, Music ManagementBerklee College of Music2023Music Business Marketing & Management, Music Management