Zhiqi Z.

As an UX/UI Art Director within Louis Vuitton's digital team, I joined in 2023 the project for the redesign and evolution of the Maison's mobile application. My mission was to activate and structure the feminine universe, including fashion, jewelry, watchmaking, and perfumes, in order to enrich the user experience while preserving the aesthetic and emotional identity specific to Louis Vuitton.

I worked on the UX strategy by analyzing user needs and the friction points of the current journey. This first phase allowed me to define smoother, more intuitive customer journeys that were more aligned with the expectations of a very demanding international clientele. The objective was to create a natural, elegant, and coherent navigation, faithful to luxury standards and the Maison's vision.

To lay the groundwork for the new visual direction, I created mood boards that evoked a harmonious and contemporary feminine universe, while respecting Louis Vuitton's heritage codes. These aesthetic explorations helped establish a clear and ambitious visual tone for the project.

I then developed the wireframes in Figma, structuring each screen according to a precise usage logic, prioritizing content, and anticipating interactions. This step served as the foundation for the creation of high-fidelity mockups, also produced in Figma. These mockups embodied the final version of the interfaces, with meticulous work on typography, composition, photography, and the overall coherence of the experience.

This work was carried out in close collaboration with the product, marketing, development, and art direction teams. Together, we ensured that every decision contributed to a premium, fluid, modern digital experience that was perfectly aligned with the Louis Vuitton DNA.

As a UX/UI Art Director within the digital team, I joined Hermès.cn with the mission of improving the user experience and adapting the website to the specific needs of each country. After this initial project, I continued working with Hermès’ online stores in several markets, including Australia, France, and the United States, proposing and implementing new improvements.

During the first two years, I worked part-time, alternating two weeks at Hermès and two weeks with other clients.

Since 2020, I’ve been working full-time at Hermès as the Lead UX/UI Designer, overseeing all digital e-commerce projects across all countries.

As a Digital AD & UX/UI designer with 10 years of experience in communication agencies in France and Switzerland, as well as providing freelance services in Paris, I bring a unique blend of design and marketing skills to every project.

With a wealth of experience working on web projects for luxury brands, including household names like Louis Vuitton, Hermès, Air Liquide, Printemps.com, Balmain, Ruinart, Omega, Zenith, and Rado, I have acquired a deep understanding of the industry's conventions and developed my creative skills.

In addition to my design expertise, I am well-versed in marketing strategy and have a proven track record in developing effective communication strategies that help clients achieve their business objectives. I work closely with my clients to understand their needs and goals, and develop customized solutions that not only look great, but also drive engagement and conversions.

As a passionate designer and marketer, I am committed to delivering exceptional work that exceeds my clients' expectations. I pride myself on my ability to create engaging and intuitive user experiences, while staying up-to-date with the latest industry trends and innovations.

Overall, I am a results-driven professional who is passionate about delivering outstanding design and marketing solutions that help my clients achieve their business goals.