Zhang Pascal

Created Alice Tales, a mobile platform that lets parents generate infinite, personalized stories for their children using AI.

- Designed and led the full technical architecture (mobile app, backend, database, infrastructure).

- Integrated multiple AI models (text, voice, image) to bring stories to life with narration and visuals.

- Implemented multi-provider authentication (Apple, Google, email, etc.) for seamless user onboarding.

- Built a scalable infrastructure to support thousands of concurrent story generations.

- Oversaw the full app lifecycle: from MVP to App Store & Google Play launch.

- Collaborated on UX for kids & parents, ensuring simplicity, accessibility, and compliance (Kids App Store rules, parental gate, privacy).

- Managed payments & subscriptions with Stripe and RevenueCat.

- Designed and implemented a complete email campaign analytics dashboard, including backend data aggregation and frontend data visualization.

- Added a rich text editor with formatting and editing capabilities to configure email and message content dynamically.

- Built an interactive onboarding tutorial workflow to guide new users through key features and improve initial engagement.

- Developed and implemented password reset functionality to enhance user account security.

- Set up and integrated a global state management system to optimize application state handling and improve performance.

- Enhanced user experience (UX) and improved user interface (UI) consistency across the platform to streamline campaign creation and tracking.

- Diagnosed and resolved issues across the stack, ensuring smooth functionality and performance on both frontend and backend components.

I design, develop, and deliver tailored websites and mobile applications, ensuring they align with your specific needs and business goals. From concept to launch, I take your project from zero to one, turning ideas into fully functional digital products.

- Developed an application enabling companies to centralize and manage their guidelines efficiently.

- Worked on Shopify-hosted websites, enhancing functionality and user experience.

- Built PrestaShop websites and developed custom modules to extend platform capabilities.