Freelancer profile translated to English.

Description

Hello and welcome to my profile!

After 3 years working for the MSD France laboratory, I am launching myself as a Freelancer to discover new projects and horizons.

With a double master's degree in marketing/health, I had the opportunity to discover the digital world by joining a multichannel Product Manager team at MSD France.

During my assignments, I participated in the implementation of numerous digital projects ranging from the creation of websites or applications to the digitalization of promotional tools for B2B and B2C purposes.

I notably supported internal teams in the company's digital transformation and the implementation of agile/scrum methodology.

Professionally, I am described as dynamic, enterprising, and motivated. Interpersonal relationships and teamwork are paramount for me, as that's how we progress best ;).

My skills:

- Project management

- Coordination of multidisciplinary teams

- Digital transformation support

- Agile/scrum/JIRA methodology

- Product Owning

- Customer journey improvement (UX)

- Traffic generation

- Performance analysis

- Digital marketing strategy

Do not hesitate to contact me to discuss your current or future projects!

See you soon

Zephira.

Languages

English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 30km)

MSD France
Multichannel Product Manager - Oncology
PHARMACEUTICALS INDUSTRY
March 2017 - October 2018 (1 year and 7 months)
Paris, France
Development of multichannel marketing strategies and implementation of action plans for launching and mature products (Keytruda multi-indications, Emend):
- Creation of promotional materials: newsletter, landing page, social ads.

Management of the development of e-service platforms dedicated to healthcare professionals: msdcampus / Pilote-biomarqueurs

Training of sales forces and facilitation of workshops at seminars:
- Creation of training and coaching materials
Brand Plan Marketing Project Management Digital Communication Digital Transformation
MSD France
Cross-functional Project Manager - Oncology Health Journey
PHARMACEUTICALS INDUSTRY
November 2018 - November 2019 (1 year and 1 month)
Design and management of innovation projects:

Understanding customer needs and design:
- Facilitation of expert boards and collaboration with a scientific committee (CRIO) for the development and improvement of solutions.
- Facilitation of design thinking processes with marketing, medical, and technical teams.
- Collaboration with field teams to identify hospital needs and translate them into operational specifications.

Creation of a B2B digital platform: Oncology Community of Practice www.parcoursonco.fr
Coordination of development and user testing:
- Management of internal teams and external providers: MVP/Sprint Approach | Development monitoring and reset
- Implementation and monitoring of MVP1 user tests | MVP2 UX/UI work
- Implementation of a KPI monitoring dashboard and optimization plan.

Definition and implementation of omnichannel marketing and communication plans for the website launch: Social networks, emailing, press publishers, SEO, SEA, and content strategy.

Events: organization of the Oncology Immuno-Oncology Health Journey Exchange Days: Logistics, provider relations, field support.
Project Management Web Project Management Team Management Agile Methodology SEO SEA Performance Analysis