About Zendougui
French
Native or bilingual
English
Fluent
Experience
- Maison Du LeadDigital Marketing AdvisorDIGITAL AND ITOctober 2023 - November 2025 (2 years and 1 month)Marseille, FranceOPERATIONAL MARKETING:
- Design and creation of communication materials: creation of all visual and textual content for advertising campaigns, from brief to production.
- Online advertising campaign management: launch and optimization of Ads and Meta campaigns, including performance analysis and adjustments.
- Social media management: creation of engaging content and management of community interactions across various platforms.
- Competitive intelligence: monitoring market trends and competitor strategies to adapt marketing actions.
- Marketing performance analysis: tracking key performance indicators (KPIs) and producing reports to adjust marketing strategies in real-time.
A/B TESTING & LANDING PAGE OPTIMIZATION:- Creation of landing page variations: development of multiple landing page versions by modifying visual and textual content and copywriting to maximize conversion.
- Traffic management on Unbounce: attributing traffic to different variants to test their effectiveness in real-time.
- Performance analysis: monitoring results to identify the winning variant, removing underperforming pages, and rebalancing traffic accordingly.
- Results traceability: documenting and tracking performance using Notion software to ensure continuous optimization.
DIGITAL PROJECT MANAGEMENT:- Website UX and UI: participation in optimizing user experience and updating interfaces on the company's website and complete creation of a PSE subsidiary's website.
- Web project coordination: managing the different stages of website development, from conception to launch.
- Schedule management: organizing and tracking different project phases to ensure deadlines are met.
- FESTICULTUREMarketing & Event ManagerCULTURESeptember 2022 - September 2023 (1 year)Lyon, FranceMARKETING STRATEGY & SOCIAL MEDIA:*Social platform management: Creation of engaging content and management of social networks (Instagram, Facebook, TikTok, etc.) before, during, and after the event.*Content creation: Design of visuals, videos, and stories.*Creation of an Instagram filter: Development of a custom Instagram filter to encourage participant engagement and event promotion on social media.*Performance tracking and analysis: Use of analytics tools (GA4, Meta, etc.) to track KPIs and adjust campaigns to maximize impact.ADVERTISING AND SEA:*SEA management: Implementation of advertising campaigns (Google Ads, Meta, TikTok Business) to attract a wide audience, optimizing the performance and ROI of each ad.*Influencer marketing: Management of partnerships with influencers (micro and macro-influencers), KPI tracking.
- AXACommunication and CRM AssistantBANKING AND INSURANCEMay 2021 - July 2021 (2 months)Aix-en-Provence, France*Assistance in managing internal and external company communication.*Filling and updating the CRM to optimize customer relationship tracking. *Involvement in customer service, handling requests and supporting teams on projects related to improving customer experience.
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Education
- Master's Degree in Marketing & Data AnalyticsAIX YNOV CAMPUS2025Droit du digital · Cybersécurité MC · Web & CX Analytics · Segmentation DESC & PRED · Intelligence artificielle (IA) · Inbound Marketing / Brand Content · Responsabilité sociétale des entreprises (RSE) · Stratégie Social Média & Influence · Social Ads & Social Selling · SQL PYTHON · Data visualisation
- Master's Degree in Marketing & Data AnalyticsAIX YNOV CAMPUS2024Test A/B · Veille marketing · Prototypage de lâinterface utilisateur · Gestion de projet numĂ©rique · Marketing sur les rĂ©seaux sociaux · Analyse des donnĂ©es · HTML · SQL · Business intelligence · CMS · Content square · Data visualisation · IA et machine learning · Pilotage mode Agile · SEA & SEO & SMO = SEM · UX & UI · Bases de donnĂ©es
Certifications
- Social Media Advertising: Creating Effective CampaignsLinkedIn Learning Community2025
- Fundamentals of digital marketingGoogle2024