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Zelfa MadhloumZM

Zelfa Madhloum

Communications Specialist / Content Manager

€560/day
Antwerpen, BE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Zelfa

Hello! I am Zelfa Madhloum, a freelance communications specialist with years of experience in strategic communication, storytelling, press & media, policy communication, and inclusive communication.

I help organizations, governments, and companies to communicate more clearly, strongly, and humanely — both internally and externally.
My approach is strategic, but always authentic and accessible.

How I can help you:
  • Communication strategy & positioning
  • Press & media relations
  • Crisis communication
  • Copywriting (web, social, speeches, campaigns)
  • Storytelling & personal branding
  • Campaign and content planning
  • Communication advice for government, social profit, and companies
Why collaborate with me?

I combine practical experience in policy and media with a strong strategic vision.

I write clearly, persuasively, and to the point.

I think proactively and translate complex messages into understandable communication.

Reliable, quick to adapt, and always solution-oriented.

Are you looking for someone who creates impactful communication and positions your organization more strongly?

Let's get acquainted — I'd be happy to brainstorm with you!
Civil and Social Organizations

  • Dutch

    Native or bilingual

Can work on-site
Antwerpen (up to 50km)

Experience

  • Communication freelance
    Managing Director
    PRESS AND MEDIA
    January 2022 - Today (4 years and 5 months)
    Antwerpen, Belgium
    • Developing and implementing communication strategies for companies, governments, and organizations.
    • Expertise in media relations, storytelling, and reputation management.
    • Strong communication and presentation skills, with experience in stakeholder management.
    • Proven project management skills and broad media knowledge, with a focus on digital and integrated communication.
    Digital Communication Communication Strategy Public Affairs Public Relations Social Media
  • Mediabedrijven
    Journalist
    PRESS AND MEDIA
    January 2010 - Today (16 years and 5 months)
    As a freelance journalist, I have written for leading Flemish media such as De Standaard, VRT, De Morgen, De Tijd, and Trends for years. My expertise lies in clearly and sharply analyzing societal themes, policy files, and human interest stories. I am skilled in conducting in-depth interviews, translating complex information into accessible articles, and telling stories with impact and nuance.

    In addition to my journalistic work, I have extensive experience in press coordination: drafting press releases, managing media spokespersons, preparing media campaigns, and strategically positioning organizations in the news. Thanks to my network in the Flemish press world, I know how media operate, what journalists need, and how to successfully translate a message into strong press communication.
    Copywriting Journalism Press Release Public Relations Public Affairs

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Education

  • Journalism & Media
    AP University of Applied Sciences
    2013
    Journalistiek & Media

Skill set (9)

Employer Branding
Communication Strategy
Digital Communication
Public Relations
Public Affairs
Social Media
Branding & Identity
Personal Branding
Storytelling

Categories