Freelancer profile translated to English.

Description

For 4 years, I coordinated the creation of web content (e-commerce and editorial) within the Maison Parfums Christian Dior.

Today, I am a freelancer working with fashion and cosmetics brands, assisting them in structuring their communication strategy.

I am involved in Brand Content topics (video projects, editorial web page design, social media storytelling) and Corporate Communication (implementation of an CSR program, writing articles for specialized press, copywriting).

I am available for both medium-term and one-off assignments.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Parfums Christian Dior
Digital Project Manager
LUXURY GOODS
February 2015 - February 2020 (5 years)
Paris, France
- Definition of the customer journey and digital activations for makeup launches (30 launches/initiatives per year)
- Coordination with subsidiaries to adapt their local digital strategy (Asia including China and Japan, US and Europe)
- Content design and commercial animation for product launches
Project Management Content Marketing Branding Brand Content Digital Communication
Rouje
Brand Content & Communication Consultant
FASHION AND COSMETICS
July 2020 - Today (5 years and 11 months)
Paris, France
- Brand strategy, positioning, identity
- Content strategy, storytelling
- Selection of social media platforms suitable for the brand
- Strategic planning, concept creation, briefing creatives and project monitoring
- Strategic recommendation on image, tone of voice, CSR issues
Content Marketing Brand Content Social Media Copywriting Communication Strategy Editorial Strategy Positioning Strategy Branding Digital Communication