Zee Shah

IT Advisory wData Analysis wBusiness Intelligence wSAP BI wChange Management wTableau wFinancial Services

• Delivered two complete transformation programs for leading financial services organizations contributing to £200k in additional sales for EY through additional services in analytics conducting discovery workshops for clients.

• Architected a strategic decision support system using SQL Server which increased identification of defects by 30% leading to reduction of Data Quality errors by 50%.

• Created a Blue Prism Automation Bot to automate ETL processes for a local government organisation saving 200hrs of human resource

• Setting the Digital Strategy and manage the Data Analytics roadmap and governance in the areas of analytics, automation and other digital technologies such as Enterprise Content Management Systems.

• Helping clients identify value possibilities sharping of opportunity and building out mechanisms to achieve efficiencies [IMAGE]

• Empowering associates to solve complex business problems themselves Delivered 14 MVP's in first year unlocking over £7m in cost savings & efficiencies.

• Made data ubiquitous by creating data assets democratizing data for self-service analytics. Founder of the Self-Service Analytics offering in Mars, having rolled out to 82% of global markets including UAE, KSA & Egypt in first year driving adoption of Power BI & Tableau to 3k business users.

• Successfully stood up 120 Super Users globally saving Mars +$300k by developing expertise internally & delivering against the Digital Mars global objective.

• Identifying and evaluating shopper decision journey to influence Brand Store effectiveness

• Global Analytics Advisory practice lead managing a high performing team of 7 to deliver bespoke insights to 22 Global advertisers on Amazon using an Agile Scrum process influencing in excess of $1 BN of ad spend acting as sales enablement.

• Responsible for providing actionable insights and recommendations to our largest advertisers (such as P&G, Unilever, Samsung, Apple etc.) in order to help them grow their retail business on Amazon

• Providing technical leadership and guidance to the AIP team to help them use data science techniques to provide recommendations for how advertisers can optimize the mix of Amazon's +10 different ads products

• Created the Global AIP (GAIP) program providing AIP services exclusively to Global Accounts (min. $50MM ad spend globally)

• Built Learning Agendas to achieve key advertising objectives such as identifying Shopping Trends, Loyalty, Persona Segmentation, Shopper Insights, Brand Building trade up/cross shopping & and creating audience targeting segments

• Turning complex analytics into logical, actionable findings and strategic recommendations, delivered through clearly articulated presentations to C-suite executives [IMAGE] [IMAGE] [IMAGE]