You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Zdenka DeskovicZD

Zdenka Deskovic

UX/Product Design | Strategy | AI/Automation

€690/day
Berlin, DE
15+ years

Average response time: A few days

Freelancer profile translated to English.
Back to original language

About Zdenka

Summary (DE)
I help you develop or optimize digital products that convince with intuitive UX, pioneering AI, and automation. With over 15 years of experience as a UX/Product Designer, I successfully implement projects.

My Expertise:
  • Conception of user-friendly end-to-end journeys
  • Development of digital products with real added value
  • Use of AI and automation to increase efficiency

Results:
  • Effective problem-solving through intelligent processes
  • Improved accessibility and personalization
  • Higher user satisfaction & product success
  • Optimized efficiency & cost reduction through automation
  • Scalable, AI-supported user experiences


Summary (EN)
I will help you develop or optimize digital products that stand out with intuitive UX, cutting-edge AI, and automation. With over 15 years of experience as a UX/Product Designer, I successfully deliver impactful projects.

My expertise:
  • Designing user-friendly end-to-end journeys
  • Creating digital products that deliver real value
  • Leveraging AI and automation to boost efficiency
Outcomes:
  • Effective problem-solving through intelligent processes
  • Improved accessibility and personalization
  • Increased user satisfaction and product success
  • Enhanced efficiency and cost savings through automation
  • Scalable, AI-driven user experiences

Key Areas of Expertise
Digital Product Design, Product Strategy, UX/UI Design, Design Thinking, User Research, Prototyping, Accessibility, Design Systems, Automation, Gen AI, Workshops, UX Training, Design leadership for Apps, internal Tools/Software, SaaS, and Websites, B2C, B2B

Industries
Healthtech, Pharma, Insurtech, Fintech, Banking, Mobile, e-Commerce, Automotive, FMCG, Delivery services and more

Software
Figma, Miro, Make, Open AI, Anthropic, HeyGen, Elevenlabs, Sketch, Zeplin, Axure, Project Management Tools (Jira, Confluence, Notion, Basecamp, Trello)...
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

  • Croatian

    Native or bilingual

  • Czech

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freiberuflich
    Product Design UX/UI
    October 2015 - Today (10 years and 10 months)
    UX/UI Product Designer with 15+ years of experience in successfully implementing diverse projects across various industries, particularly in healthcare. I combine professional expertise with practical know-how to implement user-centered digital products that offer real added value. Furthermore, I optimize and automate processes and facilitate access to customized applications.

    UX/UI Product Designer with 15+ years of experience successfully delivering a wide range of projects across various industries, particularly in healthcare. I combine technical expertise with practical know-how to create user-centered digital products that provide real value.In addition, I optimize and automate processes and make access to customized applications easier.
  • Doktor.de
    Senior Product Designer UX/UI | Design Lead DE
    HEALTH AND WELLNESS
    May 2022 - September 2023 (1 year and 4 months)
    DE
    Through user-centered design methods in close collaboration with product managers and stakeholders, a holistic patient journey and product strategy were developed. This significantly improved the user experience and optimized the product strategy. Continuous improvement and the introduction of new features increased both patient satisfaction and the efficiency of medical care.


    The relaunch of a back-office platform for medical operations noticeably optimized workflows and improved team collaboration. This accelerated work processes and sustainably increased the quality of patient care.


    EN
    By applying user-centered design methods in close collaboration with product managers and stakeholders, a holistic patient journey and product strategy were developed. This significantly improved the user experience and optimized the product strategy. Continuous identification of improvement opportunities and the implementation of new features enhanced both patient satisfaction and healthcare efficiency.


    The relaunch of a back-office platform for medical operations led to a noticeable optimization of workflows and improved team collaboration. This accelerated work processes and sustainably improved the quality of patient care.
    Design Thinking Digital Product Design Mobile Design Mobile Applications Redesign Design System User Experience Design UI/UX Design UX Research Leadership Healthcare Digital Health Workshops Relaunch Responsive Design Software as a Service (SaaS) Webdesign Agile Mindset Agile Working User Experience (UX) UX Strategy UX Strategy UX/UI Design & Concept
  • MindDoc
    Senior UX Designer | Design Lead
    HEALTH AND WELLNESS
    November 2021 - April 2022 (5 months)
    DE

    Development of a unified design concept for all offerings, considering country-specific differences and the expansion of future offerings with a clear differentiation from competitors.
    Optimizing user experiences and the visual appearance of products for a better brand experience.

    EN

    Development of a unified design concept for all offerings, considering country-specific differences and future expansions, while clearly differentiating from competitors.
    Optimization of user experiences and the visual appearance of products to enhance brand experience.
    Design Thinking Product Strategy Digital Product Design Mobile Design App Design Responsive Design Branding Design Strategy Design System Workshops Accessibility Leadership Healthcare Mental Health User Experience Design User Experience (UX) UX/UI Design & Concept UX Strategy UX Strategy Agile Working Agile Mindset Lean UX

Recommendations

Be the first to recommend Zdenka

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Certifications

  • Generative AI / AI Agent Project Bootcamp course
    AI Academy
    2024
    automation Generative AI AI Automation Workflow automation Automation Prompt engineering LLM
  • AI Avatar Bootcamp
    AI Academy
    2025
    automation Generative AI AI Automation Workflow automation Automation Prompt engineering LLM

Skill set

Categories