Freelancer profile translated to English.

Description

I help B2B companies and technical sectors turn complex knowledge into clear, actionable, growth-oriented marketing strategies.

For over 9 years, I've developed digital marketing, inbound marketing, automation, and specialized content strategies in environments where communication is challenging: taxation, legal, insurance, sustainability, corporate social responsibility, investment, and SaaS.

I've worked in corporate settings, startups, and freelance projects, developing demand generation campaigns, SEO strategies, CRM implementation, and marketing automation ecosystems.

Throughout these years, I've participated in projects linked to companies and media such as:

• Wolters Kluwer

• PRISA

• Tressis

• Línea Directa

• El Confidencial

• La Razón

• Bosquia

• Sector Eco

I can help you with:

✔ B2B and inbound marketing strategy

✔ Lead generation and nurturing system design

✔ CRM and marketing automation (HubSpot, Salesforce, Pardot, Sitecore)

✔ SEO and specialized content strategy

✔ Workflow implementation and optimization, and segmentation

✔ Strategies for ESG projects, sustainability, and highly technical sectors

I work particularly comfortably on projects where content, technology, and business need to function as a single system.

Tools and technologies:

HubSpot · Salesforce · Pardot · Sitecore · WordPress · SEMrush · Google Analytics · CRM · Marketing Automation

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Basic

Workplace preferences

Remote only

Primarily works remotely

Wolters Kluwer España
Digital Marketing Specialist
September 2020 - Today (5 years and 9 months)
Madrid, Spain
Development and execution of B2B digital marketing strategies for specialized SaaS solutions in taxation, business management, and legal.

Key responsibilities and projects:

✔ Design and execution of inbound campaigns focused on demand generation and qualified lead acquisition.

✔ Development of SEO strategies and specialized content for highly technical sectors.

✔ Creation and coordination of multichannel content:

Email marketing
Webinars
Video
Social media
Telemarketing

✔ Advanced segmentation and marketing automation using:

HubSpot
Salesforce
Pardot
Sitecore

✔ Design of workflows, lead nurturing, and conversion process optimization.

✔ Coordination of digital actions aimed at user acquisition, nurturing, and conversion.
HubSpot Marketing Inbound Marketing SEO Strategy CRM & Marketing Automation Lead Nurturing
CodeZ Marketing
Founder & Marketing Strategist
December 2019 - Today (6 years and 6 months)
Creation and development of digital strategy, inbound marketing, and specialized content projects for B2B companies and highly technical sectors.

Design of acquisition and communication systems aimed at transforming complex knowledge into understandable, actionable, and growth-focused strategies.

Key responsibilities and projects:

✔ Development of B2B and inbound marketing strategies

✔ Design and execution of acquisition ecosystems:

CRM
Marketing automation
Lead nurturing
Advanced segmentation

✔ SEO strategy and specialized content

✔ Implementation and optimization of tools:

HubSpot
Salesforce
WordPress
Sitecore
CRM and automation platforms

✔ Coordination and comprehensive management of digital projects:

Web
Email marketing
Webinar marketing
Social media
Corporate communication

✔ Development of projects related to:

sustainability and ESG
legal and taxation
insurance
investment
corporate communication
SaaS and B2B environments

Competencies:
Marketing Strategy · Inbound Marketing · Marketing Automation · CRM · SEO · Lead Generation · Content Strategy · HubSpot · B2B Marketing · Project Management
Inbound Marketing CRM & Marketing Automation SEO Strategy HubSpot Marketing
Bosquia
CMO
July 2020 - December 2022 (2 years and 5 months)
Gijón, Asturias, Spain
Definition and development of the global marketing and communication strategy for a startup specializing in sustainability, corporate reforestation, and carbon footprint offsetting projects for companies.

Participation in the development and construction of the commercial and communication ecosystem from the initial phases of the project, working on the connection between sustainability, corporate communication, and business objectives.

Key responsibilities and projects:

✔ Design of B2B strategies focused on positioning and acquiring collaborating companies.

✔ Development of communication related to ESG and corporate CSR projects.

✔ Implementation and configuration of the digital ecosystem:

HubSpot CRM
Automation and workflows
SEO and content strategy
Web development and optimization
Inbound marketing

✔ Comprehensive coordination of corporate projects and actions:

Events and activities for companies
Coordination of professional photography and video
Internal presentations and corporate materials
Management of agreements and collaborations
Institutional communication and digital content

✔ Development of communication strategies for both Bosquia and participating companies, facilitating the translation of environmental initiatives into clear messages aligned with corporate objectives.

Competencies:
B2B Marketing · ESG · Sustainability · Corporate Communication · HubSpot · CRM · Marketing Automation · Content Strategy · Startup Environment · Project Management
HubSpot Marketing Inbound Marketing CRM & Marketing Automation Strategic Planning Project Management