Zanri Lloyd

I lead Silk Creative Collective, a boutique creative studio specialising in high-end product photography for local and international brands. I work closely with clients from concept through to final delivery, creating intentional visual content that elevates brand perception and drives engagement across digital, e-commerce, and campaign platforms.

Key responsibilities and focus areas:

• Conceptualising and directing creative campaigns aligned with brand strategy, positioning, and marketing objectives

• Producing premium product photography content for e-commerce, social media, and digital advertising

• Leading full creative direction including moodboarding, set design, and styling

• Managing end-to-end production workflows: creative briefs, shot planning, production, retouching, and final delivery

• Collaborating with marketing teams, founders, and agencies to create content that is both visually compelling and commercially effective

• Creating scalable visual systems for brands to ensure consistency across platforms and campaigns

• Styling and art directing shoots to ensure every visual detail aligns with the intended brand narrative

• Running and growing a creative studio, including client relationships, project management, and production planning

My work focuses on creating refined, intentional visuals that help brands stand out in competitive markets while maintaining a strong, cohesive identity.