About Zaki
Why hire me?
How does the service work?
✅ My references
French
Native or bilingual
English
Fluent
Experience
- DidaskContent ManagerEDUCATION AND E-LEARNINGJanuary 2025 - Today (1 year and 6 months)- Benchmark and website audit- Implementation of an editorial calendar based on targets and market- Optimization of the article writing process
- YousignBrand & Content ManagerSOFTWARE PUBLISHINGSeptember 2021 - March 2024 (2 years and 7 months)Caen, FranceScale-up of electronic signature designed for SMEs.• Writing SEO-optimized blog posts generating over 1000 leads ➡ + 50 articles online, including 2 in co-marketing with Freelance.com and Sellsy• Interviewing and writing customer testimonials ➡ 8 articles & videos with Axonaut, Dougs, Payfit, etc.• Projects: Christmas branding operation, preparation for Instagram launch for employer branding, market study on Pinterest, Internal Podcast,• Employer branding evolution: Benchmark, preparation and launch of the Instagram account with the marketing, HR, and design teams; Content preparation (photo and video shoots), Account monitoring• Writing articles and infographics for branding ➡ On digitalization, EcoTree, Contrats.tech, Cybersecurity, YouGov,...
- GletiCo-founderE-COMMERCEFebruary 2020 - Today (6 years and 6 months)Caen, FranceMedia brand for artists:• Creation of exclusive content: Reels, photoshoots, memes• Social media management,• Research and development of added value for the client during purchase processes,• Social media marketing,• SEO: +105k impressions in 6 months for 20 articles online
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Education
- Master's in Digital Marketing-Sales - Social Media, MarketingIAE Caen2023Master Marketing-Vente Digital - Social Media, Marketing
- Bachelor's in Management, Entrepreneurship and Business Development track, ManagementUniversité de Caen Normandie2021Développement de divers compétences dont : • Étude et développement du marketing : Questionnaires, échantillonnages, panels, positionnements,... • Marketing digital : Développement de SEO, gestion des réseaux sociaux.
Certifications
- Brand Management: Aligning Business, Brand and BehaviourUniversity of London2021
- Effectuation: Entrepreneurship for AllEM Lyon Business School2021