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Zakia NasefZN

Zakia Nasef

Communication Consultant

€280/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Zakia

Committed to digital humanism, I advocate for thoughtful use of digital technology and its content. I would like to share my expertise with marketing and communication agencies. Passionate about philosophy, I enjoy writing and defending noble causes, while paying attention to the aesthetics of a web page.

With my experience at the Direction des Systèmes d’informations TER-SNCF, I can be an attentive collaborator, from the expression of need to the end of your project. My mission will be to implement my methodology, my rigor, and my creativity in a climate of trust and proximity, in order to offer you the best recommendations. I work after studying and analyzing your identity. This allows me to respect your company culture, your constraints, and your expectations.

My objectives will be to produce a tailor-made deliverable and to obtain your satisfaction.

I can offer you the following services:

Marketing Strategy:

• Study of the product and your brand. Reflection on your vision and your missions
• Consulting on optimizing or creating a marketing strategy
• Analysis of your platform

Digital Communication Strategy:

• Editorial strategy
• Communication strategy (social networks)
• Storytelling proposal
• Content creation and writing

Specifications, AMOA:

• Functional specifications and recommendations related to your website
• Recommendations related to compliance with Responsive Web Design
  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • English

    Conversational

  • German

    Basic

Can work on-site
Paris (up to 15km)

Experience

  • Kisio and consulting
    Digital Customer Relations Officer
    TRANSPORTATION
    September 2017 - June 2018 (10 months)
    Paris, France
    • Collaboration with quality and network referents for the Transilien rail network in Île-de-France.
    • Welcoming SNCF ticket office agents to present our missions.
    • Occasional reporting to the Head of the SNCF Customer Relations Center.
    • Development and deployment of the digital strategy.
    • Management of compensation and refund requests.
    • Email writing within the Customer Service platform.
    Writing Digital communication communication strategy
  • SNCF Mobilités
    Functional Project Manager
    E-COMMERCE
    September 2018 - July 2020 (1 year and 10 months)
    Paris, France
    • Responsible for the evolution of the ter-sncf.com website
    • Agile methodology: implement maximum added value in short iterations (3 weeks)
    • Functional specifications: modification of management rules and writing of the test plan
    • Responsible for quality monitoring through anomaly tracking and verification of their proper resolution.
    • Collaboration with developers
    • Responsible for TRA activity, implementing acceptance testing.
    • Risk management: managing the acceptance testing team, choosing the time allocated to a test before a version goes into production
    • Project management: choosing between designing a test plan or a test phase focusing on global non-regression to control budget management.
    Project management Functional specifications Product management Digital strategy

Recommendations

Sonia Da ConceicaoSD
FU
FU
Sonia Da Conceicao and 2 other people have recommended Zakia

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Education

  • Bachelor's degree in Philosophy with an enhanced Philosophy option
    Université Paris Nanterre
    2017
    Philosophie de l'art, philosophie de l'environnement, philosophie du genre, éthique et philosophie morale, philosophie de l'esprit, philosophie ancienne, philosophie sociale et politique, philosophie et psychologie, littérature, sociologie.
  • Master's degree in Management & Humanities, Digital track
    Université Paris Nanterre
    2019
    Formation d'excellence alliant management et créativité : Formation à la gestion de projet (par un intervenant de Thales) Initiation aux outils numériques, Community Management, Stratégie de contenu, Droit du numérique, E-commerce, Communication, Marketing,

Certifications

  • Graphic Design and Desktop Publishing
    MJM Graphic Design
    2021
    Adobe Illustrator Adobe Photoshop Photography Adobe InDesign

Skill set

Categories