Zakia Alami

- Development and dissemination of creative content

- Management of digital campaigns: planning, organization, and supervision of product shoots (still lifes, packshots, lifestyle).

- Supervision of pre-production, production, and post-production.

- Relations with agencies/partners (briefing, monitoring, reporting).

- Social media management (LinkedIn, Facebook, Instagram, YouTube).

- Performance analysis/Reporting (KPIs).

- Visual and competitive intelligence: monitoring creative trends and innovative production practices.

- Comprehensive management of digital projects (Social Media, E-commerce, and CRM):

- Participate in defining and scoping projects in accordance with received briefs.

- Develop detailed schedules and ensure rigorous monitoring of deadlines.

- Ensure collaboration with various stakeholders (Creative Direction, International Marketing, Social Media, E-Business, and Production).

- Management of pre-production, production, and post-production of digital visuals.

- Gather needs from different teams to assist Art Direction in creating digital orchestration.

- Consolidate and rationalize needs: create pre-production decks and other deliverables to structure and prepare shoots in collaboration with creative and operational teams.

- Ensure content localization: adapt all content for different international channels and markets, in collaboration with translation agencies, while guaranteeing respect for local specificities and global brand guidelines.

- Control the quality of produced assets and social media publications.

- Participation in strategic thinking and development of social media and digital recommendations (audit, industry, competitive, usage, and innovation monitoring, brainstorming...).

- Management of YSL Beauty's Instagram, Snapchat, and TikTok accounts to improve brand presence and engagement.

- Ideation for briefs and social media content production.

- Daily interface with the client, creatives, and production: Successfully manage various social media projects, coordinating with creative teams to ensure smooth execution and timely delivery.

- Ensure daily client relationship management with the existing team.

- Use of Sprinklr to effectively schedule and publish engaging content across multiple social media platforms.

- Assist in the creation and development of engaging content, including storyboards and display plans, in line with brand guidelines and marketing objectives.

- Identify trends, insights, and growth opportunities for social media strategy.

- Prepare detailed monthly performance reports, track key metrics, and provide actionable insights for continuous improvement.